THE PLAYER SOCCER ACADEMY WELCOME VIDEO
CLIENT: The Player Sports Academy / St. Veronica Catholic School
External Marketing Strategy / Videography + Photography + Editing
CHALLENGE:
Working with the Players Sports Academy, one of the top enrichment sports providers on the East Coast, our challenge was to document one of their sessions with one of their partners, St. Veronica Catholic School, and create a highlight video that both the school and PSA could use for their separate enrollment goals.
STRATEGY:
After scheduling a date with the school and PSA to come out to the campus, we worked with both the coaches and school staff to document session. After editing the photo and video content, we would create a compelling, yet fun-loving video that effectively showcased the program to the parents and families of the school.
IDEA: Fun = Enrollment
Working with another videographer and photographer, we covered the session, then afterwards, communicated back and forth with PSA to ensure we were heading in the right direction with the video. If other parents could see how much the kids were having, enrollment for the program would increase, leading to a win-win for both PSA and St. Veronica Catholic School.
RESULTS:
After sharing the video and select photos from our shoot in their recap email to St. Veronica Catholic School, both the school and PSA saw a 115% increase in program enrollment in comparison to the previous quarter of sports programs.
