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Football Business: La Liga club Sevilla reach three-year kit sponsorship deal with Nike
Sevilla are going to be draped in Nike come the start of the 2018/19 season. Have the Spanish club been consistent enough to justify the partnership?
Congrats to La Liga’s own Sevilla, as the have just announced a new three-year kit sponsorship with Nike.
Nike will take pole position as the Seville club’s technical sponsor until the end of the 2020/21 season, creating the squad’s match and training kit as well as a range of new merchandise for the clubs fanbase.
Rival and domestic brand New Balance has seen its five-year deal with Sevilla expire at the end of this 2017-18 season, with Sevilla providing confirmation over their impending partnership with Nike following several months of negotiation between both parties.
The financial terms of the contract have yet to be disclosed, but reports in Spain describe the deal as “more than favourable” for Sevilla.
Sevilla finished this past 2017/18 La Liga season in seventh place, ensuring qualification for the UEFA Europa League in the 2018/19 season. Even though they have won this competition three times in the last four years, we wonder if Nike will be pushing the club to have consistent top 4 aspirations in La Liga.
Do you think Sevilla will have the consistent performance needed in domestic and foreign competition to eventually keep their Nike partnership after 2021?