Soccer clubs, the perfect home ground for brand sponsorship?

Nani of Manchester United in action at the launch of the new adidas Predator Lethal Zones football boot. The boot, designed with five deadly zones for the ultimate ball control and to maximise power and accuracy, was unveiled on May 1, 2012 in Manchester, England. Visit www.adidas.com/football

(April 30, 2012 - Source: Getty Images/Getty Images Europe)

Which soccer fan wouldn't want to wear a Jordan brand to the field to support PSG in the UEFA Champions’ League? Which fashion enthusiast wouldn't want to spend one freaky Friday in Neymar's sneaker collection?

It is no secret that investing in soccer clubs has become the hottest global trend. Multiple organizations, betting companies included, that never used to sponsor soccer are flooding into the field. With the famous basketball based brand, Jordan’s transition from the court to the field, it has become apparent that soccer clubs are the new home ground for brand sponsorship. Every club's success is being pinned on the type of brand they wear, with individual players claiming a greater part of the influence.

History of brand sponsorship in soccer clubs

Various brand sponsorships have either made or broken teams over the years. The most notable sponsorships have undoubtedly been for Manchester United, FC Barcelona, and Real Madrid's pockets. Forbes list of the richest soccer clubs ranked Real Madrid at number 1, Barcelona at number 2 and the Red Devils took the third place in 2019.

It has been said that "When the right club jersey meets the right sponsor, it can result in aesthetic perfection in a football shirt." The perfect football shirt is key to a large fan base and motivation on the field. Now we will explore the relationship between brand sponsorships and some of the biggest clubs in world football.

Paul Pogba of Manchester United celebrates scoring to make it 2-1 with team mate Marcus Rashford during the Premier League match between Manchester United and West Ham United at Old Trafford on April 13, 2019 in Manchester, United Kingdom.

(April 12, 2019 - Source: Michael Regan/Getty Images Europe)

Manchester United

English football fans have the word SHARP embedded in their memory. The partnership between the appliances company and Manchester United ended in 2000 after 18 happy years together, but the jersey left a huge mark!

At the moment, Manchester United rests at the top of the Premier League when it comes to shirt sponsorship agreements. In a massive deal with General Motors, United are paid a remarkable £47m per season to wear the Chevrolet logo on their kit. The deal is the largest of its kind and runs until the 2021 season.

The Red Devils' revenue also speaks volumes about the weight of their sponsorship. They have managed to stay in the top three Forbes list of richest clubs since 2007. The Red Devils who were holding the lead for the past two years enveloped the top three this year. In 2017-2018, the club lost 8% of their value compared to the previous season. Now Manchester United is valued at $3.81 billion and surpasses its competitors by the amount of operating income in value of $238 million.

FC Barcelona– $779.4 Million

Revenue in 2019: €690.4 Million (£611.6 Million or $779.4 Million)

Previous Revenue: €648.3 Million

Total Valuation: €3.6 Billion

With revenue of €690.4 Million this year, Lionel Messi’s club Barcelona earned the second spot on the Richest Football Clubs 2018/19 list. Sponsorship deals with kit supplier Nike and the shirt sponsor Qatar Airways guaranteed them that position, although they lost to rivals - Real Madrid. In the 2019/20 season, €223 Million was raised through their broadcast rights. An increase in ticket sales also led to the matchday income reaching €144.8 Million. While the £200-million sale of Neymar did not have any impact on the club’s 2019 revenue, it increased a significant amount of the club’s total valuation to €2.98 Billion.

Gareth Bale and Luka Modric of Real Madrid chat during a promotional event by the German carmaker Audi at Carlos Sainz Center on November 4, 2016 in Madrid, Spain. Audi, who are the official Sponsors of Real Madrid, has given each player a new Audi car to promote their brand as part of the sponsorship deal.

(Nov. 3, 2016 - Source: Denis Doyle/Getty Images Europe)

Real Madrid – $847.7 Million

Revenue in 2019: €750.9 Million (£665.2 Million or $847.7 Million)

Previous Revenue: €674.6 Million

Total Valuation: €3.8 Billion

After spending almost six seasons at position 2, Real Madrid leveled up. With total revenue of €750.9 Million this year, Real Madrid currently holds the top spot in the list of Richest Football Clubs in the world.

They earned a total of €315.5 Million through the commercial deals with their jersey sponsor Emirates and kit supplier Adidas. Broadcast rights generated €251.3 Million and ticket sales generated €143.4 Million. The departure of super-costly footballers such as Cristiano Ronaldo seemed to not have diminished the club's glory!

Another notable club sponsorship is that of Arsenal and Adidas. In 2018, Arsenal's 5-year contract with Puma came to a close with Adidas coming in to take over their kit supply. This is an annual £60m deal that guarantees Arsenal the third place in the most lucrative kit deals in football, behind Barcelona’s contract with Nike and Manchester United’s contract with Adidas which are worth £140m-a-year and £75m-a-year respectively.

Arsenal last wore an Adidas strip between 1986 and 1994 during which they lifted two league titles. Nike then sponsored the club for two decades until 2014-15, before losing out to Puma. Arsenal are now in their first year with Adidas as their new kit manufacturer. The relationship has gotten off to a good start with fans already going crazy over the new shirts on social media.

Role of social media in brand sponsorship frequency

"The rise of social media in the professional sports domain can be described as revolutionary" (Larkin, fink and Tail, 2015)

Social media has been used as a flexible way to access fans and customers for soccer clubs and brands respectively. Various social media platforms have offered immediate access to information for soccer fans. Tracking and interacting with your favorite soccer club has become much easier. For companies sponsoring soccer clubs, assessing the fan base and therefore the potential market for their products also became easier. Thus business organizations have had no choice than to be responsive to the huge impact social media has on their brand awareness.

Performance tolerance of fans can be easily accessed through social media, it refers to the level of engagement fans seek with their favorite team in highs and lows. This concept has become a huge influencer of sponsors' decision to invest in a club. In essence, social media allows sponsors to track a club's success on the field, in terms of revenue and influence on their fan base. This allows sponsors to pin their brands on a club they know will raise their brand awareness and offer a guaranteed lucrative partnership. Soccer clubs with a large and resilient fan base like Manchester United, FC Barcelona, and Real Madrid have found themselves in the pool of big sponsorship deals!

Neymar of PSG in action during the Group C match of the UEFA Champions League between Liverpool and Paris Saint-Germain at Anfield on September 18, 2018 in Liverpool, United Kingdom.

(Sept. 17, 2018 - Source: Julian Finney/Getty Images Europe)

Is brand sponsorship dependent on success on the field??

"Success means winning trophies. That target and standard has never changed for Manchester United. The progress we have made on the business side underpins the continued investment in the football side" -Ed Woodward, Manchester United Executive

As much as the Red Devils believe in success lying in winning the game not sponsorships, a different view cannot be evaded. We definitely cannot run away from the notion that success on the field and brand sponsorship are two dependent variables.

With Manchester United's recent poor results came a huge depression in their monetary value. The team's failure to qualify for this year's Champions League (Europe's most prestigious club competition) was a major blow. Manchester United then projected its revenues at £560 million to £580million this season. This is their first income reduction in over a decade.

Manchester United also find themselves in the 12th position in the premier league having not won in 11 games and scoring just 7 goals in their last 10 outings. Manchester United have begun to search for a new shirt sponsor due to rising speculations that Chevrolet, the US car brand that is paying $559 million in a seven-year deal for its logo to be emblazoned on the team’s shirts, is highly unlikely to renew the contract when it elapses in 2022.

Can it get worse for Manchester United? Well, it never rains folks, it pours!

United’s knitwear deal with Adidas, worth £750 million over 10 years, contains a penalty clause which states that failure to reach Europe’s top competition for two consecutive seasons will see Manchester United being paid £21 million less for each year outside the tournament.

Fellow fans might just want to look at this as a simple dry spell for Manchester United and not an indicator of their dependency on sponsorship on success in the field. However, Liverpool's story throws our consolation into the dip.

Liverpool’s revenues are set to rise further from the £455 million earned in 2018 after the team won the Champions League last season. Various companies are even taking extraordinary measures for the right to be associated with Liverpool. In September, US sportswear group New Balance began legal action against the European champions in a last-ditch attempt to prevent the club from signing a new shirt manufacturing deal with Nike worth £70 million a year.

"I have seen for many years, in particular, sponsors who are a big part of United’s business; they go after the hot teams. All my clients want to talk about Liverpool because they are top of the league and won the Champions League.” -Tim Crow, an independent sports marketing advisor

So I guess, on-field success does drive off-field success after all. However, Manchester United will likely remain the wealthiest club in England for the foreseeable future. The Red Devils have managed to stay in Forbes' top 3 richest clubs for more than 5 consecutive years already.

“Performance tolerance of fans can be easily accessed through social media, it refers to the level of engagement fans seek with their favorite team in highs and lows. This concept has become a huge influencer of sponsors’ decision to invest in a club. In essence, social media allows sponsors to track a club’s success on the field, in terms of revenue and influence on their fan base. ”

— Lovejoy Tabeth Munamati, FirstTouch Africa

Are individual players the major source of big sponsors??

Okay, so this is the most crucial question: "who draws big sponsors in, the best team player, the fan base or the club as a whole??

 Teamwork is indeed the dream work and for clubs like Manchester United and PSG to be part of "the list" they had to have the best team not just the best team players. A fan base with a high-performance tolerance is closely related to a high brand following. This highly influences a sponsor's decision to invest in a club. However, we cannot deny that "one man can change the world". Manchester United is a great team but Ferguson brought in more sponsors than the team's teamwork can manage now.

"United has come at a time of decline on the pitch, with the club struggling to get to grips with the post-Sir Alex Ferguson era." -Tyrone Marshall

One football finance expert mentioned that United could have been looking at the first £100m-a-season shirt sponsorship deal if they were still enjoying the success of the Ferguson years.

Looking at PSG's new partnership with Jordan, it seems apparent that Neymar was the drive. In 2016; Neymar collaborated with Jordan for a football boot, sneaker, and apparel. His collaboration with Jordan earned him great recognition in street fashion for his sneaker collection. He also earned a huge consumer chain for Jordan from his huge fan base. So when Neymar moved from FC Barcelona to PSG in 2017 the PSG-Jordan collaboration became inevitable.

Mesut Ozil of Arsenal celebrates after he scores his sides first goal during the Premier League match between Arsenal FC and Leicester City at Emirates Stadium on October 22, 2018 in London, United Kingdom.

(Oct. 21, 2018 - Source: Clive Rose/Getty Images Europe)

Future prospects

It looks like soccer clubs are going to stay in the major lucrative sector for sponsors for a long time. More sponsors that were never part of the field gamble are taking their chances with soccer as well.  The most notable brand is Jordan, which recently started sponsoring PSG. Although Jordan is new to the whole soccer sponsorship field, its entrance has been certified by the most decorated player in the history of the sport, Dani Alves. With the Jordan collection cementing PSG's reputation as street wear’s hottest football club, it is no doubt that they will produce the best on-field gear as well!

The Premier League clubs stand to earn a record £349.1m from shirt sponsorship deals in the coming season, a rise of more than 10% compared to £315.6m in 2018-19 from gambling company sponsorship. As a result, half of the Premier League’s shirts will be emblazoned with a gambling company’s logo during the 2019-20 season.

"Betting’s dominance is even more pronounced in the Championship, where 17 out of 24 club shirts will show a betting logo, meaning 27 of England’s top 44 clubs have agreed to do so." -Rob Davies

"Soccer clubs around the world are welcoming to the myriad of sponsorships.  In the digital world, soccer organizations are looking to sign deals with globally recognized brands, despite the product or purpose of the sponsor. Interested companies looking to sponsor soccer teams are paying large sums of money in hopes that fans will associate their favorite team with a sponsor’s business and thus raise profits". -Scott Phillips

Will this be Leicester’s strongest season in the Premier League since their 2016 Championship?

Leicester reacts to Leicester City's Premier League Title Success on May 03, 2016 in Leicester, England.

(May 2, 2016 - Source: Matthew Lewis/Getty Images Europe)

Be afraid, be very afraid!

With Arsenal on the ropes and down on the floor, a familiar foe was standing right over their carcasses; Jamie Vardy. Two goals for the English international in a 3-0 victory for the Foxes meant that the Gunners had officially become his favorite customer. With a tally of 8 goals against them in the Premier League, against no else has he scored more. Rodgers' boys had not only inflicted a third loss in three matches for Emery's charges; but pulled off a Thanos and the magical stones on them. With 3 snaps of the fingers, more of rippling of the net in this context, Arsenal's hopes of finishing in the top four had vanished into thin air, almost at the speed of Leicester light or sound of their red agonies. The Foxes themselves had almost nothing to lose but plenty of pride to gain. A top 7 finish was almost out of reach given how well Wolves and Everton had performed in the preceding month leading to the fixture. Rather, on that 28th of April 2019, a bloody message had been imprinted on plain tables with the claws of a Fox, "they were coming for all of them when the season restarts." This time not as Foxes wearing sheep clothing, as they did in the 2015/16 when they won the Premier League title with odds of 5,000-1. But as the real deal, untamed and unleashed!

Statistically 3rd best in the Premier League?

Back to the main question, could 2019/20 really be Leicester's strongest season since winning the title in 2016? Well, the short answer is an emphatic yes! Just for kicks, since the appointment of former Liverpool manager in February of 2019, only champions Manchester City and European champions Liverpool have won more Premier League points than the King Power residents. Not a bad company to keep. If we are to extrapolate this historical data, we learn that it's pretty realistic for them to finish 3rd behind the aforementioned two. Not to worry, we are not putting all our eggs in that one basket, there is more wind in their sails, but first; let's look at how they've started.

“Upfront, we all know what they’ve got; some good old English speed and killer instincts in Jamie Vardy. The befitting introduction to this piece. The 32-year-old scored 14 goals in 17 Premier League appearances since the arrival of Rodgers on March 3. Only Aubameyang and Mane came close to that record with 12 goals each. ”

— Dennis Takaendesa, FirstTouch Africa

Jamie Vardy and James Maddison of Leicester City applauds fans after the Premier League match between Liverpool FC and Leicester City at Anfield on October 05, 2019 in Liverpool, United Kingdom.

(Oct. 4, 2019 - Source: FELIPE TRUEBA/Getty Images Europe)

Foxes don't false start

At the time of writing this piece, Leicester were in 4th place, just two points off second-placed Manchester City. It had only been 8/38 games into the season but the table quite accurately told how the 20 teams had fared. The Foxes in particular could have been higher up the pecking order given their performances had been miles, better than the results. That rampant display against Arsenal at the close of the 2018/19 season was indeed no clouds without rain. In their first 8 matches of the new campaign, they lost only two.

A narrow 0-1 lost at Manchester United and 1-2 away at Liverpool. In the latter, the Reds actually needed a 90+5 Milner penalty to get all 3 points and register a successive 17th Premier League win. They were unlucky not to get a win at Chelsea after coming from behind to take the game to the Blues and eventually secured a point. At home against Tottenham, the Foxes soundly beat the 2019 Champions League finalists by a 2-1 scoreline. Also included in the 8 games is an emphatic 5-0 win over Newcastle. Clearly, they look more than ready for the challenge. Super competitive against the big guns and ruthless when matched up with the so called lesser opposition.

Wilfried Ndidi of Leicester in action during the pre-season friendly match between Wolverhampton Wanderers and Leicester City at Molineux on July 29, 2017 in Wolverhampton, England.

(July 28, 2017 - Source: Michael Regan/Getty Images Europe)

A well balanced and vicious squad

The mix is just right. It's no fluke that they've performed the way they did. After Manchester City and Liverpool, Leicester arguably boast of the most balanced squad. Forget the price tags, star names and focus on the word "balanced." Let's actually look at how they line-up. Even after losing Harry Maguire to Manchester United in a world record deal for a defender, Johhny Evans and Caglar Soyuncü look like a good combination of experience and youth. No wonder they've conceded only 7 goals, a 2nd best record in the division after Liverpool and tied with Sheffield United.

The modern game is all about full-backs flying up and down the flanks, and the Foxes have two of the best in the division. Ben Chilwell who is mostly preferred by Gareth Southgate in the current England setup and the dynamic Ricardo Perreira who recorded the 4th highest tackles in the league last season. Wait, did we forget Schmeichel? The skipper goalkeeper needs no introduction and his sure displays in goal has him continue staking a claim among the best there is. From the middle of the park and going forward, they're even better. All of the 22-year-old Nigerian international, Wilfried Ndidi who has consistently and statistically been among the top two tacklers in the league since the 2017/18 season, the £40 million signing in Youri Tielemans and Newcastle top goal scorer from last season in Ayoze Perez; provide depth and options. Time will not allow us to exhaust the insurmountable talents of Harvey Barnes, Hamza Choudhury, Demarai Gray, Marc Albrighton or the man from Sampdoria, Dennis Praet and maybe everyone's favorite, the puppet master who pulls all the strings, James Maddison. But the point is more than clear, their midfield is loaded!

Upfront, we all know what they've got; some good old English speed and killer instincts in Jamie Vardy. The befitting introduction to this piece. The 32-year-old scored 14 goals in 17 Premier League appearances since the arrival of Rodgers on March 3. Only Aubameyang and Mane came close to that record with 12 goals each. Even as a backup, the former Manchester City and Nigerian forward in Kelechi Iheanacho could be lethal enough if afforded the opportunity. It get's even more interesting when we learn about the ingenuity of the man who organizes them.

Brendan Rodgers, Manager of Leicester City celebrates victory with Wes Morgan of Leicester City after the Premier League match between Leicester City and AFC Bournemouth at The King Power Stadium on March 30, 2019 in Leicester, United Kingdom.

(March 29, 2019 - Source: Michael Regan/Getty Images Europe)

They've got Rodgers, Brendan Rodgers!

Let's get one thing clear, joining Leicester is not a step up for the Irishman but a step up for the club. Brendan Rodgers' CV is up there for everyone to see and his talents are no strange to the Premier League. Jurgen Klopp is not the first man to bring Liverpool within touching distance of the league title since 1989-90, Rodgers did it in the 2013/14 campaign. Only needing two wins to clinch the coveted prize, the Reds blew up a 3-0 lead to draw 3-3 at Crystal Palace that effectively handed the Premier League title to Manchester City. How good a job the now 46 year-old had done in that race cannot be overemphasized. He bloodied the likes of Raheem Sterling and set-up Luis Suarez for worldwide success.

Rodgers' next job at Celtic was more silverish and fruitful, winning the Scottish treble twice between 2016-18 In all, he left Scotland with 7 titles in 3 years to his name. In feeding their ambition, calling upon the tactician is almost as good an appointment as it gets. Even more, Rodgers himself returns with a slight knack to prove a point in the Premier League after Liverpool gave him the sack. It's the intersection of ambition. Little wonder they've already upped their game; the manager knows the league, knows how to win and has great experience working with young English players which Leicester have in abundance.

If you want be a little bit cynical, you could argue that amongst the so called big 6 teams, perhaps only four have better managers as per their CVs. United's Solskjaer and Chelsea's Lampard have been barely tested but we won't hinge on that, knowing it doesn't always work like that.

Right place at the right time, as traditionally top sides falter

Leicester as a club tested the highest glory, liked the smell and have always been back for more ever since. They've sacked managers such as the Premier League winning manager himself, Claudio Ranieri, Craig Shakespeare and Claude Puel for doing only enough to stay in the top flight. Their boldness has perhaps seen fortune knocking on their door. For the first time in quite a number of years, the traditional big 6 sides look shaken.

Jamie Vardy of Leicester City (l) celebrates after scoring the first goal during the Premier League match between Newcastle United and Leicester City at St. James Park on September 29, 2018 in Newcastle upon Tyne, United Kingdom.

(Sept. 28, 2018 - Source: Stu Forster/Getty Images Europe)

Obviously not Liverpool and highly doubtful of City even after starting the campaign very strangely losing to Wolves and Norwich. Manchester United are languishing in the bottom half of the table and their young and unbalanced squad look like they would have punched way above their weight if they finish within the top 6. It looks like 3rd place will be Arsenal's to lose as we may need rocket science to understand what's really going on at Tottenham, and the young Chelsea side look no better than the Foxes. Wolves who finished above Leicester last campaign look burdened by Europa League commitments and West Ham seem decent with record signing Sebastian Haller up top and the talents of Yarmolenko, Lanzini somewhere in the mix; but even Premier League winner in Manuel Pellegrini is still pondering on how to fix his defence. What about other last season's big performers in Everton and Watford? At this point, they both look like they are fighting just for their lives. The former were in 18th place after 8 games and the latter rock-bottom in 20th, courtesy of non-existent strike force and managerial crisis respectively, howbeit amongst many other things.

Foxing their way through

With all of an extremely talented and balanced squad, tactically astute manager, an ambitious board and the vulnerable state of state of the top 6, the stage looks set for the 2015/16 Premier League champions to fox their way through. Well, except if other sides exponentially improve their performances. At this rate, the Foxes are unlikely going to wait for that to happen but rather continually go for the jagular!

EPL: Who is to blame for Manchester United’s current state?

Sir Alex Ferguson speaks to Ole Gunnar Solskjaer, Manager of Manchester United on the pitch prior to the UEFA Champions League Quarter Final second leg match between FC Barcelona and Manchester United at Camp Nou on April 16, 2019 in Barcelona, Spain.

(April 15, 2019 - Source: Michael Regan/Getty Images Europe)

Manchester United have managed to collect nine points this season from seven fixtures, their worst start in 30 years. United have struggled in recent years and the 2019/20 season has started off with no signs of an improving situation at Old Trafford. The Red Devils have failed to win away from home since February 2019 and have been beaten by Cardiff and Crystal Palace at Old Trafford, with a recent loss to West Ham intensifying skepticism of any quick revival. Recent string of poor results have cemented the fact that the club is in a poor state of affairs and even club legend, Ole Gunnar Solskjær who’s at the helm, seems to also be struggling to get the club in order.

Finding a manager to fill the shoes of Sir Alex Ferguson

Manchester United was once the exact opposite of what it is now, cup titles and English Premier League dominance were the norm. The Red Devils are a shadow of their former selves with big spending on players and no clear direction. No manager has been able to replicate the astronomic success of Alex Ferguson who retired having won 13 Premier League titles, five FA Cups, and two UEFA Champions League titles. Alex Ferguson’s record with Manchester United surpasses any other manager in the history of the English Premier League. Since his retirement, four managers have attempted to take the mantle and six years on, the struggle to find a manager to take the Reds to their former glory is ongoing. The different managers after Fergie, have fallen way short in of his legacy.

“Ole Gunner Solskjaer has managed to get rid of players like Smalling who were perceived surplus to requirements but the move to get rid of Lukaku without a replacement, left a big gap in the attacking third that Rashford alone cannot fill and Daniel James although a highly talented player, he too is not on the level of the likes of Sergio Aguero and De Bruyne, a calibre of players that United need, to yet again compete with the best there is. ”

— Margaret Mandeya, FirstTouch Africa

Louis van Gaal manager of Manchester United celebrates with winning goalscorer Anthony Martial of Manchester United after victory in The Emirates FA Cup semi final match between Everton and Manchester United at Wembley Stadium on April 23, 2016 in London, England.

(April 22, 2016 - Source: Mike Hewitt/Getty Images Europe)

Moyes, Van Gaal and Mourinho; Who messed up less?

Manchester United with David Moyes at the helm were a disaster. They finished seventh in the league after having won it the previous year. The former Everton manager, had huge shoes to fill at Old Trafford coming in straight after Sir Alex Ferguson’s departure. The general feeling was that he was just not the right fit for the team and unsurprisingly he swiftly exited Old Trafford. Louis Van Gaal’s services were quickly enlisted to replace Moyes after an impressive World Cup with the Netherlands in 2014. The Dutch initiated a rebuilding stage by bringing in new players to the squad. The biggest fee he paid for a single player was £44 million on Anthony Martial and more players who did not live up to the hype when they were signed included Memphis Depay, Angel Di Maria and Marcos Rojo. LVG’s biggest achievement was winning the FA Cup with the club but finished outside the top four in fifth. His unpopularity with players for his managerial style and tactics made it impossible for him to stay longer at United.

Then in came Jose Mourinho. The Portuguese’s stint in Manchester was a period of hope for. He brought vision and star power and players to the club, including United most expensive player of all time, Paul Pogba. The “Special One” spent two years at Manchester United and led the club best post-Ferguson, when they finished in the top two for the first time in four seasons in the 2017/18 season. During the summer transfer window, he spent £140.9 million on Eric Bailly, Henrikh Mkhitaryan, Romelu Lukaku, Paul Pogba as well as a free transfer of the majestic Zlatan Ibrahimovic.

During his time at Old Trafford, Mourinho won quite a number of trophies. The Community Shield, Europa League and the FA Cup. However, in the 2018/2019 season, they trailed 24 points behind champions City and struggled defensively. The tension between Paul Pogba and Mourinho soured and it had become clear that Mourinho was on his way out of Old Trafford.

Ed Woodard’s misplaced priorities

Ed Woodard is the executive vice president of the club and the key decision maker at Manchester United, the man who hires and fires managers. He has been blamed for making decisions that have set the club back years. When Mourinho wanted to find a centre back to replace Chris Smalling he needed the backing of Ed Woodard. If he had followed the instincts of Mourinho, someone whom he had hired and trusted to lead the team it could have been a different story for Manchester United under Mourinho in his second season with the club. Ed Woodard has spared no expense in rebuilding the team, investing large sums despite the unsuccessful campaigns and losing out on big payments by missing out on the UEFA Champions League. Salaries of Manchester United players like Paul Pogba and Alexis Sanchez who left to join Inter Milan on loan were the highest in the league. The downside of the exorbitant salaries is that some players like Sanchez who didn’t perform to the level that was expected, become more costly than they are actually worth. As the club continues to invest heavily into signing new players, a remedy that the club needs to finally bounce back, Ed Woodard has been in the process of attempting to overhaul the recruitment process and structure at the club. A top priority at the moment for the role of Sporting Director is Edwin van der Sar, who is the current CEO of Ajax. The Dutch club has been impressive in the past seasons and its leadership, the strategy is what Ed would like to see at Manchester United.

Jose Mourinho manager of Manchester United appeals as assistant coach Michael Carrick looks on during the Premier League match between Chelsea FC and Manchester United at Stamford Bridge on October 20, 2018 in London, United Kingdom.

(Oct. 19, 2018 - Source: Catherine Ivill/Getty Images Europe)

Hits and misses with signings

Man United have bought 29 players since Sir Alex Ferguson left. Some have been big assets to the club and the majority have failed to live up to their potential. One case is that of Alexis Sanchez who was signed by Mourinho, for a position that Anthony Martial had been excelling at. It was generally a bad idea that ended up costing the team a season without an effective left-wing player which Mourinho later realised and brought the Frenchman back into the picture.

If we look at players like Memphis Depay, he was not a good fit at Manchester United but has now become a star player in the French Ligue 1 with Lyon. Di Maria was also no good fit at the Red Devils and therefore lasted one year. Now at PSG, it is a different story. It is also understandable to blame van Gaal for failing to extract the potential from some of these players.

 The first player signed when Mourinho came in was Eric Bailly, a defender who has been inconsistent from the onset. He is a player that is prone to injuries and on the field, is prone to risky last ditch tackles that gift opponents, penalties. Zlatan Ibrahimovic is about the most exciting player United has had in the last four seasons and he was a free transfer to the team. What Ibrahimovic brought to Man United with his sharp and fast thinking on the ball as well as efficiency in front of the goal. Fred, who had a massive £60 million price tag, on the other hand has failed to impress at Old Trafford. The Brazilian has made only 29 appearances in 15 months.

Ole Gunner Solskjaer has managed to get rid of players like Smalling who were perceived surplus to requirements but the move to get rid of Lukaku without a replacement, left a big gap in the attacking third that Rashford alone cannot fill and Daniel James although a highly talented player, he too is not on the level of the likes of Sergio Aguero and De Bruyne, a calibre of players that United need, to yet again compete with the best there is. Troubles with Paul Pogba who wanted to move to Real Madrid this summer have caused some uncertainty for Man United with the Frenchman ultimately saying wants out of Old Trafford. Pogba is a big part of Man United and the most valuable player on the pitch. The question of him staying or going seems to be a question of his star power and value he brings to the club but his desire to leave might lead to more headaches for Man United going forward.

Manchester United manager David Moyes talks with Steve Round and Phil Neville during the Rio Ferdinand Testimonial Match between Manchester United and Sevilla at Old Trafford on August 9, 2013 in Manchester, England.

(Aug. 8, 2013 - Source: Clive Brunskill/Getty Images Europe)

The verdict

Who really is to blame for the current state that Manchester find themselves in? The last six years have been a period characterized by an unclear strategy for the club, and players that have not flourished despite the impressive talents they brought to the club. The bulk of the blame must go to Ed Woodard for failing to support Jose Mourinho who had made steady progress to reviving the club’s title hopes. Mourinho despite his bad choices also made many good ones that brought the club some glory for winning a few titles. Some of the blame will also go on the different managers that bought in players that were too expensive for what they actually brought to the table.

It is commendable that OGS has also invested in young players that can help to actually rebuild the team with their talent and potential for a subsequent amount of time. Solskjaer has made some of the best acquisitions this season, signing Aaron Wan-Bissaka from Crystal Place, Harry Maguire and Daniel James. It is yet to be seen if the £80 million investment on the English centre-back was worth it or it is just another one of the wasted investments as we have seen so many times in the past. It’s still to be seen whether Ole could turn around the fortunes of Manchester in a way that is similar to what Jurgen Klopp did at Liverpool a few seasons ago and has now recently steered them to a UEFA Champions League title and are also currently favorites alongside Manchester City to win the league.

 Let us know what position you think Man United will finish this season?

English Premier League: Who will challenge for European football?

Bernardo Silva of Manchester City celebrates with teammates after scoring his team's third goal during the Group F match of the UEFA Champions League between FC Shakhtar Donetsk and Manchester City at Metalist Stadium on October 23, 2018 in Kharkov, Ukraine.

(Oct. 22, 2018 - Source: Mike Hewitt/Getty Images Europe)

This week saw the 2019/20 EPL season kick off and needless to say the race for the title has begun. The league table has already started tallying points and we can finally start talking league standings, silverware and of course, European football. Last season England set its mark on Europe last with exceptional class acts that gave us two all English European finals and the Super Cup match up. The top teams will once again take their ambitions to Europe where English teams have once again become a force to be reckoned with. Promising summer windows for some of the clubs including Arsenal, Everton and a nonexistent one for Chelsea after a ban from the transfer window and also looking at the pre-season form of the teams, we’ve had a peak at their fortunes this upcoming season and picked teams that have a chance of winning some European football next season. 

POSSIBLE 2019/2020 TOP FOUR

Tottenham Hotspur

Last season finish: 4th

The combination of having more elite players and managers has propelled the once more average teams into big powerhouses. Tottenham represents this metamorphosis better than any other; the emergence of the club as a top flight club in Europe has been due to over the years have put in some quality efforts and consistency from the North Londoners. Mauricio Pochettino’s men look set to bag another top four finish, a fact that seemed inconceivable only a few seasons ago. In fact, Arsenal fans made St. Tottenham’s Day, in celebration of something that seemed so routine for years; finishing above Spurs in the league. Undoubtedly, Spurs have handed Arsenal fans a bitter pill to swallow while simultaneously gaining prominence in Europe not only for their exploits in England but for a brilliant UEFA Champions League campaign and a first final in that competition. The season brings new challenges of whether they can hold on to talents like Christian Eriksen who is on the radar of big European clubs like Real Madrid. Champions League also on the agenda this season, Spurs will come out blazing in hopes to finally secure the league title. 

“Last season, the newcomers did more than just turn a few heads, knocking a few egos along the way as well and managing an absolutely hard-earned seventh-place finish. Nuno Espirito Santo’s men will once more hope to ruffle the feathers at the top this season and qualify for Europe ”

— Margaret Mandeya, FirstTouch

Pierre-Emerick Aubameyang of Arsenal celebrates with his tem mate Mesut Ozil after scoring his team's first goalduring the Joan Gamper trophy friendly match between FC Barcelona and Arsenal at Nou Camp on August 04, 2019 in Barcelona, Spain.

(Aug. 3, 2019 - Source: Getty Images Europe)

Liverpool

Last season finish: 2nd

Last year’s UEFA Champions League winners Liverpool are the most successful English team in the European competitions. Yet at the moment, it almost seems as if Liverpool can have the most outstanding seasons with unbeaten runs and the most excellent formations and squads and still lose out in the dying moments. The second place curse, as it’s dubbed, is the cause of many frustrations for the YNWA faithful. However, Jurgen Klopp has in times past proven his managerial competence and last year’s UEFA Champions League win is enough evidence that Liverpool have what it takes to take the title this year. Breaking from this pattern of disappointing finishes in the league will be the main goal for Klopp. Liverpool are formidable against any side in the Premier League and with the club’s biggest assets still on the roster, they are undoubtedly close favorites to the title together with City.

 Manchester City

Last season finish: 1st

Manchester City go into the season with the possibility of winning a third EPL title in three years straight. City are the most compact, have the strongest and solid attack; that is hardly frazzled champions of the English Premier League. City have been a winning formula and that still largely remains undisrupted. Jose Mourinho commented that he believed Manchester City’s B-team could quite easily challenge for the title. For starters, English international who can as well start on the bench, Raheem Sterling started the season with a hat trick against West Ham and more performances of that level from the forward can as well hand the Citizens yet another title.

Chelsea

Last season finish: 3rd

Richarlison of Everton celebrates with teammates after scoring his team's first goal during the Premier League match between Wolverhampton Wanderers and Everton FC at Molineux on August 11, 2018 in Wolverhampton, United Kingdom.

(Aug. 10, 2018 - Source: Laurence Griffiths/Getty Images Europe)

Frank Lampard’s Chelsea have received a blow to the start of their Premier League campaign. The 4-0 loss to Manchester United at Old Trafford is as an undesirable outcome. Frank Lampard his youthful side do not have the experience warranted to deliver Chelsea their title hopes. Despite this, Chelsea is definitely one of the teams that have the biggest potential, ironically because of the fresh talent in the squad. Lampard has a big task with Chelsea and together with his youthful side, all have something to prove. The rebuild for Lampard will take some time and as such we should not expect much from them. Chelsea will need to work on giving the young players the confidence they need to play at the level of the EPL. They might end in the top four if there the experience of other long standing players on the squad comes to the party.

 Arsenal and Manchester United

Last season finish: 5th and 6th  

Arsenal and Manchester United’s Red Devils are likely to be beating down at each other’s doors again this season gunning for a top four finish against their much solid counterparts. Unai Emery and Arsenal lost to Chelsea in the final of the 2018/19 Europa league, showing that they do have the world class players they need to inject the much needed attacking potent but a shambolic defence.  Arsenal may now have a real chance with Nicolas Pepe, the club’s record signing coupled with Aubameyang’s goal scoring prowess and David Luiz’s defensive experience. After going on a signature spending spree that saw United signing Harry Maguire, Daniel James and Aaron Wan-Bissaka for £146million, the main goal would be to finish in the top four. After managing to revive United’s fortunes last season, all eyes will be on Ole Gunnar Solskjaer to see if he can take United into a future where they once again dominate the EPL.

PONTENTIAL FROM OUTSIDE THE TOP SIX

Diogo Jota of Wolverhampton Wanderers celebrates with teammates after scoring his team's second goal during the Premier League match between Wolverhampton Wanderers and Chelsea FC at Molineux on December 5, 2018 in Wolverhampton, United Kingdom.

(Dec. 4, 2018 - Source: Laurence Griffiths/Getty Images Europe)

Everton

Last season finish: 8th   

Football in Europe is the crowning of any English club into the club of champions which has been exclusive to the top six. A team that unsurprisingly could shake up the top four this season are Everton. Shaking things up is Everton, who have set themselves up for a strong chase with their summer signings. Marco Silva’s new personnel are likely going to play significant role in the club’s European football ambitions. One of them is Moise Kean, the nineteen-year-old striker from Juventus, who is one of the most promising young talents in Europe at the moment. Kean’s signing from Juventus has been seen as the remedy for Everton’s attack which has not been the same post Lukaku’s exit to Old Trafford in 2017. Nigerian midfielder, Alex Iwobi joins former Arsenal teammate Theo Walcott at Everton. Iwobi’s £28 million move to the Blues has come at a time for him to prove his impact in the big game and will be eager to prove his worth. Andres Gomes from Barcelona also joins the Blues to round off a brilliant transfer window for Everton. The Blues are likely to shake be knocking on the top six’s door if they perform to the standard.

Jamie Vardy of Leicester City (l) celebrates after scoring the first goal during the Premier League match between Newcastle United and Leicester City at St. James Park on September 29, 2018 in Newcastle upon Tyne, United Kingdom.

(Sept. 28, 2018 - Source: Stu Forster/Getty Images Europe)

Wolverhampton Wanderers

Last season finish: 7th  

Merciless and on the chase for a spot in European football next year. Wolves will be looking to bash it out with the top six. Last season, the newcomers did more than just turn a few heads, knocking a few egos along the way as well and managing an absolutely hard earned seventh place finish. Nuno Esperinto Santo’s men will once more hope to ruffle the feathers at the top this season and qualify for Europe once more after nudging their way into the Europa League this season courtesy of Manchester City’s double qualification as league winners and FA Cup victors. Wolves have had a busy summer, releasing and signing new players including club record signing Raul Jimenez from Benfica who will stay on permanently after a succesful loan spell last season and Patrick Cutrone from AC Millan.

Leicester City

Last season finish: 9th  

Leicester City manager, Brendan Rodgers maybe the right man to take the Foxes into a top six finish. The manager has been focused on creating a top flight team for Leicester City once again. The transfer window was a chance for the former Celtic manager to rebuild the squad after departures by key players such as Riyad Mahrez. This summer, Harry Maguire’s move to Manchester United for £80 million exposed Foxes to another loss of a key player. However, signings of Belgian midfielder Youri Tielemans who spent last season a loan from AC Monaco and striker Ayoze Perez from Newcastle could cover some of the gaps. Leicester City talisman and top goal scorer Jamie Vardy will provide the experience while the addition of young energy into the squad will allow for a dynamic squad that could potentially qualify for the Europa League next season.

West Ham

Last season finish: 10th  

Declan Rice of West Ham United celebrates scoring the winning goal with team mates during the Premier League match between West Ham United and Arsenal FC at London Stadium on January 12, 2019 in London, United Kingdom.

(Jan. 11, 2019 - Source: Marc Atkins/Getty Images Europe)

West Ham who also managed to finish in the top half of the table last year. The question is how will they fair against the big teams this season. After a disappointing start to the season, losing to Manchester City 5-0, the Hammers will look to rebuild their confidence with wins against smaller teams lined up. West Ham had moments where they looked like a top 10 team last season, beating out Manchester United and Arsenal. The Londoners have however suffered a blow to their attack after losing Arnautovic to the pull of the Chinese Super League. Manuel Pellegrini’s task this season is undoubtedly to fish out the quality performances from the team in the face of the bigger teams in the league. The former Manchester City manager has to make crucial improvements in the back which will serve Hammers well in their campaign. West Ham could edge up wards in the league, only if luck would have it.

The Premier League is set to be a magnificent one. With 380 matches this season, with the bulk of them still to be played, there’s a long way to go before we crown the league champions. If past Premier League seasons are anything to go by, it’s a road packed with dramatic goals, unexpected injuries that get in the way.

Comment with the team you think will take the title this year?

How will the English Premier League's "Big 6" rank this season?

Manchester City Manager Josep Guardiola on stage during the Manchester City Trophy Parade in Manchester city centre on May 14, 2018 in Manchester, England.

(May 13, 2018 - Source: Lynne Cameron/Getty Images Europe)

Preamble

The return of the English Premier League has been longed for by most football fanatics and it's just a matter of days before we witness the resumption of the biggest and most exciting league in world football. Reminiscing on how good the previous season was, one can’t help but imagine how better the upcoming season will be. As expected; various teams will be having various objectives coming into the new season and unsurprisingly, the main focus will be on what has been known as “The big six” in Manchester City, Liverpool, Tottenham Hotspur, Chelsea, Manchester United and the Arsenal. The current champions Manchester City will be hoping to add to their seemingly increasing trophy cabinet, but will face intense competition from rivals Liverpool who will be looking to avenge the misfortunes of the previous season where they did all they could to win the league but it was simply not enough. Meanwhile, the rest of the top six clubs will be looking to stamp their authority and force their way into the top two and ultimately challenge for the title. Below we preview the return of the league and the possible outcome of the top six teams, nine months from now.

 Manchester City

It is without a shadow of doubt that last season’s top two teams will be the two teams gunning for the league title this season. Being miles ahead of the rest of the top six teams, Manchester City and Liverpool will only be hoping to replicate last season’s form and will only get better. To show their intentions on remaining dominant, Pep Guardiola has already made a statement of not backing down by strengthening the side in a critical position that is central to the way City plays. That is the acquisition of record signing Rodri to potentially replace the ever dependable Fernandinho in the holding midfield role. Nonetheless, it remains to be seen what effect Vincent Kompany's departure will have on City next season considering that the club have not signed a replacement for their talismanic former captain. As it stands, provided City don't sign a new centre-back, they will go into the new campaign with just three recognised senior central defenders in Aymeric Laporte, John Stones and Nicolas Otamendi. Nevertheless, the commanding presence of Aymeric Laporte at the back, coupled with the massive work rate from Kyle Walker, and the potential return of injury-prone left back Benjamin Mendy, should be enough to ensure that City's defense remains solid, though the addition of a new centre back stays crucially important. Alternatively, there have been rumours that Pep Guardiola might shift Fernandinho to the centre back position at some point. As such, one cannot rule out that possibility, especially considering the fact that Pep has been one tactically innovative coach who has had several successful experiments undertaken throughout the course of his managerial career. All in all, City all but look like they might go all the way once again and win it.

Liverpool manager, Jurgen Klopp during a Liverpool press conference ahead of their UEFA Champions League Group C match against SSC Napoli at Melwood Training Ground on December 10, 2018 in Liverpool, United Kingdom.

(Dec. 9, 2018 - Source: Clive Brunskill/Getty Images Europe)

 Liverpool

When you’re playing in the English Premier League and managed to amass a total of 97 points during the season surely you likely to win the league, right? Not necessarily, as Liverpool would attest. The Reds undoubtedly had one of the greatest campaigns in the club's illustrious history last season, winning the Champions League and coming within touching distance of a first-ever Premier League title since 1990. While they fell short last season, the Reds should be brimming with confidence going into the new season as they now surely know that the surest way of stealing the title from City is just to keep winning.

 Liverpool have done pretty much the same as City in terms of strategy, save for the fact that they haven’t brought in any significant signings to strengthen the team further. However, Klopp will now be able to call upon the likes of Alex Oxlade-Chamberlain, Joe Gomez, Rhian Brewster and Adam Lallana, who all missed large chunks of last season through injury. So much so that, the quartet will act as new signings as alluded by the German. The team’s ability to keep their crucial three frontmen is commendable and shows a key element of continuity and belief in what the club can achieve. Furthermore, the return of players such as Adam Lallana and Alex Oxlade-Chamberlain from long injury layoffs will enhance the team’s depth especially considering the team’s rather lack of activity in the current transfer window. Nevertheless, Liverpool’s depth remains no match to City’s and considering that the team’s front three of Salah, Mane and Firmino played more than 90% of the team’s games, a cause for concern may arise in the event that one of these players gets injured as it might take some time for a suitable replacement to gel with the rest of the players. Still, the Reds remain huge title favourites especially if they are able to remain injury-free throughout the season.

Frank Lampard, Manager of Chelsea arrives at the stadium prior to the Pre-Season Friendly match between Bohemians FC and Chelsea FC at Dalymount Park on July 10, 2019 in Dublin, Ireland.

(July 9, 2019 - Source: Getty Images Europe)

Chelsea

Meanwhile, Chelsea, going through a host of changes during the current pre-season, will be hoping to remain in the top four whilst smoothly adjusting to the new philosophy coming in with club legend and new coach Frank Lampard. Being his first season as coach in the top flight league, much will be expected from the much loved Lampard and all eyes will be on him to ensure he is able to deliver with the players he has, especially considering Chelsea’s inability to sign new players until next summer. As such, Lampard will be hoping that a large number of his young players, most of whom have returned on loan from various clubs, will rise to the occasion and impress for the team. The likes of Mason Mount, Christian Pulisic and Tammy Abraham are expected to be heavily incorporated as key squad players that will be often called upon by Lampard to help the team. Furthermore, Lampard will be counting on the experience of players such as Kante and Azplicueta to settle the nerves of the many youngsters at the team’s disposal. However, the loss of Eden Hazard to Real Madrid has surely left a big hole in Chelsea’s attacking potent, and will require the club’s available attackers to rebrand their attacking style which has for a long time revolved around Hazard. What is worrying is that Chelsea have failed to find a reliable striker to bang in the goals since the departure of Diego Costa. Thus, Lampard might be forced to continue experimenting as he has done during pre-season, with the likes of Giroud, Batshuayi and Tammy Abraham all gunning to become the team’s frontman. While some are skeptical that Lampard’s lack of top flight experience might be exposed, others believe his appointment couldn’t have come at a better time where the team is looking to rebuild and transform itself once again, moving on from the much criticised ‘’Sarriball” which ironically got the team into the champions league one again, and further earned the team the Europa league trophy. Nevertheless, saying Chelsea are in for the title race might be too much of an ask especially considering the wholesale changes the club is going through. However, one cannot rule them out from producing a moment of magic and breaking into the top three. Nonetheless, being a transitional period for the club, Lampard will need time to make this Chelsea side gel and be able to compete. Therefore, anything more than a top-four finish and a decent Champions League run will most probably count as a bonus for the blues.

“Nevertheless, Liverpool’s depth remains no match to City’s and considering that the team’s front three of Salah, Mane and Firmino played more than 90% of the team’s games, a cause for concern may arise in the event that one of these players gets injured as it might take some time for a suitable replacement to gel with the rest of the players.”

— Siphosethu Thwala, FirstTouch Africa

Ole Gunnar Solskjaer, Manager of Manchester United is seen with a match ball prior to the Premier League match between Wolverhampton Wanderers and Manchester United at Molineux on April 02, 2019 in Wolverhampton, United Kingdom.

(April 1, 2019 - Source: Getty Images Europe)

 Manchester United

United have failed to impose themselves on the summer transfer window with only Daniel James and Aaron Wan-Bissaka arriving to the team at the time of writing this article. What is worrying about this United side is that the team’s signings from last season failed to exert themselves. For instance, Fred looked out of place in the team and seemed to be struggling with confidence at times, while Diogo Dalot only showed glimpses of his potential as he was kept out of the side by a questionable Ashley Young. Fast forward to the new season, one would have hoped for a busy transfer market for United but it looks like it’s pretty much the same old story just a different season. While the team has done well to sign a long term replacement for Antonio Valencia at right back in Aaron Wan Bissaka, the Red Devils have struggled to make progress in resolving other issues in key positions such as the centre back position and central midfield. Having considered the most number of goals in a season in the club’s history last season, one would have thought United would make it their primary objective to resolve the team’s defence but until now it has been more talk and less action. The rumours of Harry Maguire and Kalidou Koulibaly coming into the team have remained just that; rumours and most United supporters will be worried going into the new season knowing that they might have to continue with the tried and tested options of Chris Smalling and Phil Jones both criticized for being suspects at the back. Worse, the departure of the hardworking Ander Herrera at the middle of the park has opened a huge hole in United’s midfield that will prove costly if the team fails to sign a new midfielder before the close of the transfer window. Perhaps the possible arrival of Paul Dybala as part of an exchange for Romelu Lukaku might ease supporters' hearts and provide a glimmer of hope for United. Until then, it is highly unlikely that United have enough depth to challenge the likes of City and Liverpool for the title and bring it back to the theatre of dreams.

Manager Unai Emery of Arsenal directs his players during the Joan Gamper trophy friendly match between FC Barcelona and Arsenal at Nou Camp on August 04, 2019 in Barcelona, Spain.

(Aug. 3, 2019 - Source: Getty Images Europe)

 Arsenal

The challenges faced by United are not far-fetched from those faced by Arsenal. While most Gunners fans will be excited about the deadly attacking trio of new acquisition Nicolas Pepe, Pierre Emerick-Aubameyang and Alexandre Lacazette, there are still worries defensively for the Gunners. What is alarming is that the club’s authorities seem to be priotritising the attack over defence where it is an open secret that Arsenal has dearly struggled. Signing a highly-rated young winger for £72 million is commendable, and so is beefing up of the midfield through signing Dani Ceballos, however, history has shown us that the way a defence is setup is key for teams that go on to win the league. It is no secret that perhaps the signing of Pepe is what the Gunners needed, as an upgrade to both Iwobi and Mkhitaryan. But one would have thought that the positions of greater concern right now would be the team’s defensive areas. Interesting enough, Arsenal looked like they were addressing the team’s defensive issues when they signed defender William Saliba for £27 million, only to loan him back to his former club St Etienne. Quite ironic if you ask me, especially considering that the futures of captain Laurent Koscielny and German defender Shkodran Mustafi, hang in the balance. Unless the club signs quality defenders, this season might prove to be no different for Arsenal. Worse, the team is also facing a leadership crisis considering the departure of Aaron Ramsey, the unending problems between Unai Emery and Mesut Ozil and most recently, Laurent Koscielny’s want away antics. All these issues might hamper the team’s progress, ambition and may merely force the team to resort to only focusing on a top six target.  

Mauricio Pochettino, Manager of Tottenham Hotspur looks on prior to the Group B match of the UEFA Champions League between PSV and Tottenham Hotspur at Philips Stadion on October 24, 2018 in Eindhoven, Netherlands.

(Oct. 23, 2018 - Source: Catherine Ivill/Getty Images Europe)

Tottenham

After enduring a crushing defeat to Liverpool in the Champions League final, Tottenham Hotspur have a right to feel down, but as the summer has progressed, the club hierarchy have acted well, and acted fast in the market to bolster the squad which though strong, has lacked depth in the past. In particular, the signing of Tanguy Ndombele, a wanted man across the whole of Europe, was impressive. Furthermore, the team’s ability to keep most of their key players especially Harry Kane and Christian Eriksen, both of whom were linked with moves to Real Madrid, will be important for Spurs going into the new season. Though they might miss the versatility of Kieran John Trippier at the right back position, they do have capable players such as Serge Aurier who can step up and put in a strong performance. Overall, having adjusted to their new stadium, coupled with the stability within the team, one cannot be faulted for vouching for this Spurs side going into the new season. They might lack the experience of winning the league, but they certainly have the pedigree to go all the way, as they showed us in the Champions League. Rule them out at your own peril.

 So, who will be where when the season ends?

Overall, my belief is that City will retain the title, Liverpool will be again looking to take the title race to the wire and wrestle the title away from City, but will eventually succumb to the quality of this City side. Tottenham will remain the team that looks like the real deal but just don’t have it in them to win the title. The fight for the last top four spot will remain a scramble between Chelsea, United and Arsenal, I predict United to steal it, provided they’re able to sign Dybala and Maguire. Chelsea will come in at fifth position and Arsenal will close off the top six bracket. What are your top six predictions?

UCL Highlights: Marega unleashed, AS Roma deceased, & the Manchester Miracle

Mali’s Marega outstanding as FC Porto advance at the expense of AS Roma

Moussa Marega of FC Porto celebrates scoring Porto goal in action during the match between FC Porto v Everton FC for Algarve Football Cup 2018 at Estadio do Algarve on July 22, 2018 in Faro, Portugal.

(July 21, 2018 - Source: Carlos Rodrigues/Getty Images Europe)

He was missing in the first leg played in Italy and Porto had to succumb to a 2-1 defeat at the hands of last year’s semi-finalists. This 27-year-old, Marega, was a real clutch for the Primeira Liga side who finished unbeaten in the UCL group stages as he became the first African to score in five consecutive champions league matches. His return to the starting line-up couldn’t have been any better. Within 25 minutes, the Beast won the ball from an unsuspecting Roma defender, fed up Jesus Corona and sped to receive the ball and cut it back to Francisco Soares for the home side’s opener. A dream start that levelled the aggregate score and put Porto on the verge of qualifying for the quarter-finals, only if they could keep the clean sheet.

It was not to be as some rush defending led to a Roma penalty in the 37th minute, which Daniele De Rossi comfortably slotted home past the world cup winner, Iker Casillas. The 2017/18 champions had to go again and this time, Marega was on the receiving end as he netted in the 52nd minute, for his 6th goal in 6 Champions League appearances, an historic feat only achieved by five other global footballers.

In the end, VAR had the final say as it seems to be doing these days as Porto were awarded a penalty in the 117th minute of extra time. Alex Telles made no mistake as he converted to send the Portuguese champions through to the quarter-finals.

Lukaku bags a brace as Ole’s United shock PSG

Romelu Lukaku of Manchester United celebrates after Anthony Martial of Manchester United scores his team's second goal during the Premier League match between Chelsea FC and Manchester United at Stamford Bridge on October 20, 2018 in London, United Kingdom.

(Oct. 19, 2018 - Source: Catherine Ivill/Getty Images Europe)

There is really something going on with the Manchester United legend, Ole Gunnar Solskjaer. The 46-year-old is almost always getting everything right in his 6 months tenure as the Red Devils’ caretaker boss. United went into the second leg of the UCL round of 16 needing a miracle as they had fallen to a 2-0 home defeat at the hands of the Parisians. The entire story between the two teams actually became earmarked by the blessing in disguise of having injured players.

In Manchester, Ole was hit by the element of surprise as Thomas Tuchel made the most of his squad without Cavani or Neymar. The German outsmarted Ole by setting up a midfield of five that obliterated Pogba and set Mbappe on his way. On the other hand, Manchester United travelled to Paris without the suspended Pogba, Sanchez, Martial, Herrera, Matic and many other first team players. Ole pulled one over Tuchel and set up a more conservative side with a defensive line of five relied on catching PSG on the break. Of course the Ligue 1 side looked tame throughout the match and their figured approach didn’t bear a lot of fruits. Instead they made errors which Romelu Lukaku hungrily capitalised on, needing no second invitation, one in the 2nd minute and another in the 30th minute. The decider was another VAR decision which awarded the visitors a penalty in the 90th minute. Only the word miracle can describe United’s progression into the quarter-finals, all the decisions and mistakes of the night worked in their favor. The star studded Parisian side was humbled to yet another UCL early exit and my earlier assessment of their apathy for champions league glory may be realer than the word itself.

Elsewhere, Harry Kane and Tottenham silenced the Yellow-Wall at Signal Iduna Park as they grabbed a narrow 1-0 victory that allowed them to advance to the quarter-finals on a 4-0 aggregate win over Borussia Dortmund.

The curious case of Pogba's pendulum-like performances

The case

Paul Pogba of Manchester United celebrates after scoring his team's first goal during the Premier League match between Manchester United and Everton FC at Old Trafford on October 28, 2018 in Manchester, United Kingdom.

(Oct. 27, 2018 - Source: Michael Regan/Getty Images Europe)

There he stands, looking at the goal totally unmoved but almost immediately, agrees with the crowd. He nods repeatedly and as the cameras zoom in on the French international, its evident he is uttering the words, “Pogba, Pogba, Pogba!” approving his own ingenuity. He then raises his right arm and then points to the United faithfuls suggesting it was all for them, freshly baked PogBoom, PogMade just for them. It’s one of those moments where he is completely captured in his element, moments that they who behold secretly wish they would be lifetime experiences but at the same time still in touch with reality. Such is what Paul Labile Pogba is capable of, a joy to the world even including his haters on his day, so good that you would want to eat him - but also equally frustrating on other days. He had just scored his second goal of the night, Manchester United’s third as they beat Huddersfield Town  3-1 on Ole Gunnar Solskjaer premier league return to Old Trafford. After falling out of favor in Mourinho’s United in the first half of the season, the 25-year-old born to Guinean parents, would then bag another brace in the ensuing match against Bournemouth making it 4 goals in just 2 matches. The most appropriate word to coin the moment is PogBack! But still, no one knows how long it will last.

Cloud-nine in Turin

Paul Pogba (R) of Juventus in action against Juanfran of Club Atletico de Madrid during the UEFA Champions League group A match between Juventus and Club Atletico de Madrid at Juventus Arena on December 9, 2014 in Turin, Italy.

(Dec. 8, 2014 - Source: Valerio Pennicino/Getty Images Europe)

We still don’t know how long it will last but it’s no secret that no living football fan would give up the opportunity to see this beastly player at his best. Perhaps only them whose teams would have the difficult job of stopping him. Born in Langy-sur-Marne, Seine-et-Marne France to Guinean parents, Paul Pogba began playing football at the age of eight, together with his older brothers Florentin and Mathias who both represent the Guinean national team. He would then climb up the ranks through the academies of Roissy en Brie, Torcy and Le Havre before being captured by Manchester United in 2009. He stood out in Red Devils’ youth side and grew up to be a notable leader on and off the pitch, earning the attention of Sir Alex Ferguson who handed him three first team appearances before he left for the Serie A’s Juventus in search of some elusive game time. He felt ready for the big league but United was being extra careful and patient in involving him, so he left. Paul was 19 years-old. What followed after is no news to many, four complete years of PogBooms. He quickly became the Serie A’s most loved kid, funky hairstyles, funny celebrations and of course piledrivers that journeyed into the back of the net freely, at his own will and helping Juve to four consecutive Serie A titles and four other domestic cups. In 178 appearances across 4 years for the Old Lady, he banged 34 goals and assisted 28 others playing in the central midfield and deployed further up the pitch in a more attacking role in his latter years. These numbers actually do little justice in describing all he became adored for, nicknamed  II Polpo Paul (“Paul the Octopus”) for “his long legs that look like tentacles when he is running or tackling,” and “Pogboom” for his explosive style and boundless energy on the field of play. Strong in the air, remarkable upper and lower body strength, speed, bags of skills, flair, stamina and creativity all on in one player is unbelievable. Endowments that make a him a rare gem in the century. Manifesting all those week-in and out is entirely a different story.

The underlying fact is that in Turin, under the leading and supporting efforts of the likes of the experienced Claudio Marchisio, Sami Khedira and Andreas Pirlo in the middle of the park, he became one of the most unplayable midfielders in the world. The freedom to express himself, make mistakes with almost no team responsibility which rested on the more senior players, groomed him to become world’s most expensive football player at the time. Eventually returning to the Old Trafford for a then record ee of  €105 million. Ironically, the boy who left Manchester returned a man and the responsibilities of the club would soon be bestowed on him.

Paul ain’t the answer, he is the fun

Paul Pogba of France celebrates with the World Cup Trophy following the 2018 FIFA World Cup Russia Final between France and Croatia at Luzhniki Stadium on July 15, 2018 in Moscow, Russia.

(July 14, 2018 - Source: Laurence Griffiths/Getty Images Europe)

Now, here is the meat of my argument. Pogba is less of “your professional footballer” working so hard on his “career,” he just likes playing football and gets paid big money while he is at it. He is not too far from the category of the Ronaldinhos or his boyhood hero, the Brazilian Ronaldo. Paul returned to Manchester at a time where the mighty United and Mourinho were desperate to return to legendary status after some sorry years with David Moyes and Louis Van Gaal. He was meant to be a main ingredient in the answer, which is so contrary to his nature. The pressures of the price tag and the hype around him, choked the player in an interesting way. Paul just remained himself in the midst of all the expectations. He joked, cut his hair, made some mistakes and worked on his game and development while at it. It just didn’t happen at the rate at which Manchester United and the world wanted him to. Just like at Juventus, he still maintained the 9 goal a season and served up 5 assists - but it was not enough, everyone wanted more. Still, not many got it, that Paul is not a numbers footballer, he is the fun. The guy who gives you goosebumps on the pitch more often than goals. Even at international level for France at the UEFA Euro 2016, because he costed so much, everyone expected something from him. He received a fair share of criticism for some of his performances at the tournament inviting the likes of English legend Gary Lineker to tweet asking if “he is the world’s most overrated player.” Two more matches against Iceland and Germany in the semi-final, Paul burst to redeem himself playing in his favored slightly attacking midfield role, afforded more freedom by Didier Deschamps who introduced N’golo Kante to focus more on the defensive side of the work. Even at the 2018 FIFA World Cup in Russia, the Kante-Pogba recipe became the winning formula for France’s success. Less of Kante helping defensively but mostly because the team’s responsibility didn’t entirely rest on him. He got breathing and creative space as the likes of Griezmann, Matuidi, Giroud and Lloris were handed just as much responsibility.

“Still, not many got it, that Paul is not a numbers footballer, he is the fun. The guy who gives you goosebumps on the pitch more often than goals.”

— Dennis Takaendesa, FirstTouch Africa

What really is the issue here?

Actually my argument can be summarised as follows. Paul Pogba is obviously a leader, having led the French U-20 side to a FIFA World Cup title in 2013. But it’s not because he is your “serious guy” pushing other teammates but simply because he is a hype man. He creates the atmosphere in the dressing room and jokes with almost everyone in the team. He is a growing footballer who can take shared responsibility and gets into his element when allowed space and freedom to just be himself. That’s how you get more from him. France and Juventus learnt to do just that and got their player. He is primarily the curator of experiences, with a “penchant to do the spectacular” before he is your numbers player. Of course goals and assists are important but Paul gives much more of what has become increasingly scarce in the modern digitized game.

Is there a big club who does not want Napoli & Senegalese's Koulibaly?

“Chelsea tried their luck with €100 million but it was not enough to tempt the Italian club. The response was a straight up “Koulibaly is not for sale.””

— Simiso Shabangu, FirstTouch Africa

Kalidou Koulibaly of SSC Napoli in action during the serie A match between SSC Napoli and AC Milan at Stadio San Paolo on August 25, 2018 in Naples, Italy.

(Aug. 25, 2018 - Source: Francesco Pecoraro/Getty Images Europe)

When I was growing up, all I knew was that nothing sells better than hot cookies on a cold day. But, now that I am this old I have realized that talent sells more than anything in soccer. Kalidou Koulibaly has seen this “my phenomenon” come true in his life, as every day, he and Napoli have to continuously reject big European clubs that want to add him to their squads. What is it that these clubs are really looking to get from the Senegalese defender?

A precious gift for Mourinho after failing to land Alderweireld
Jose Mourinho and the Red Devils, did not even go behind the walls to admit this but backed his wish to have the 27-year-old Senegalese defender in his team by tabling an £80 million offer.  Even though this is an incredible price for a defender (which would surpasses the world record defender fee of £75m), reports insist that Napoli player demanded £90 million for what they have groomed with intricate care. It is not, however, clear if the Red Devils will succumb to this demand but all we know is that, right now, Koulibaly is still doing bits at Napoli.

Chelsea have their eyes on him
During the World Cup, Chelsea also had their eyes set on the Senegalese “wall,” impressed by Koulibaly’s physique that enables him to make short passes while keeping an eagle’s eye on the opponent. He was voted amongst the Top 11’ at the annual Oscar del Calcio gala last November. Chelsea tried their luck with €100 million but it was not enough to tempt the Italian club. The response was a straight up “Koulibaly is not for sale.”

Even Liverpool wanted a piece of Koulibaly
At some point before acquiring the Virgil Van Dyk in a current record deal for a defender Liverpool also tried their luck with a £36.7million bid and they too got the same rejection. Even though Koulibaly did express that he would be interested in playing for a Premier League club (not specifically Liverpool), right now he has to stay with Napoli. But will he really?

Neymar of Paris Saint-Germain is challenged by Mario Rui and Kalidou Koulibaly of Napoli during the Group C match of the UEFA Champions League between Paris Saint-Germain and SSC Napoli at Parc des Princes on October 24, 2018 in Paris, France.

(Oct. 23, 2018 - Source: Justin Setterfield/Getty Images Europe)

The catch
If the player is in such high demand, why can’t his club really let him go? The player has a contract that obligates him to be with Napoli until the June of 2023 so that is why his club has such a strong grip on his negotiations. At least, all these clubs have about 5 years to sweeten their deals, polish their approaches and spice up their baits until they get hold of this player. The player is also personally committed to the team and his coach. He was reported saying, my coach “rediscovered me, he gave me confidence. He really is a genius, he sees things others don’t see. He makes you understand how football is and isn’t predictable.”

After all is said and done, take my word for it, it looks like it’s going to become increasingly harder to keep the one of the world’s finest of not “the finest”. A potential move is imminent. The real question is when?

10 Africans unsettled in the English Premier League: #2 Eric Bailly

Jose Mourinho, Manager of Manchester United in discussion with Eric Bailly of Manchester United during the Premier League match between Burnley FC and Manchester United at Turf Moor on September 2, 2018 in Burnley, United Kingdom.

(Sept. 1, 2018 - Source: Shaun Botterill/Getty Images Europe)

Preamble

Of course, it is nice to see the likes of Mo Salah, Percy Tau and Hakim Ziyech shine for their nations over the most recent international break but it also raises questions about some popular names who are finding themselves in sticky situations. There are a number of African players dubbed to be the next Sergio Ramos and Xavis of this world but are currently unsettled at club level. Their potential is endangered by their lack of game time. Here’s a list of the XI players whose progress has stalled. What better time to look at these than now when the January transfer window is fast encroaching?

CB: Eric Bertrand Bailly

The Manchester United centre-back who has been in and out of the team. Eric Bailly was one of the most trusted players by Jose Mourinho in that shaky United defence but has somewhat failed to live up to the Portuguese’ expectations. Bailly has since been criticised by the former Real Madrid head coach and has found himself down the pecking order behind Victor Lindelof, Chris Smalling, Phil Jones and even the returning Marcos Rojo. It is no secret that Bailly has the command, pace and aerial threat to get the job done but needs to learn from his mistakes.

My Verdict: The 24-year-old is at the right club and should up his game to deserve a place in the team.

What has happened to Ivory Coast’s Bailly at United?

Eric Bailly of Manchester United and James Maddison of Leicester City battle for possession during the Premier League match between Manchester United and Leicester City at Old Trafford on August 10, 2018 in Manchester, United Kingdom.

(Aug. 9, 2018 - Source: Michael Regan/Getty Images Europe)

Jose Mourinho looked to have made a masterstroke in landing the signature of a certain Ivorian defender from Villarreal on the 8th of June, 2016. Not many teams were aware of the attributes that Eric Bailly possessed at just the age of 22 when he moved to Manchester United. The young player had a raw talent similar to that of Raphael Varane when he was brought in at the Bernabeu by Jose Mourinho when he was still the manager of Real Madrid. His pace above all else, convinced many that the defense of the new-look Manchester United team will not be easy to break down. It was all glitz and glamour for the Ivorian, but two years later, there are still issues at the back. Bailly has been in and out of the team because of one reason after another. In this piece, we explore what has happened to Bailly and why he has not yet achieved the expected success at Old Trafford.

“He also had a contusion which took his twenty-one days of training before going on his longest spell out of the side for a hundred days due to an ankle injury. In total, he missed 34 matches since joining the Manchester club. That’s about a season spent on the treatment table.”

— Tinotenda Magiya, FirstTouch Africa

Early Success

The African player went straight into the starting lineup in Mourinho’s chosen eleven. He looked sharp, quick, calm and confident which made him a fan favorite in no time. Bailly looked the player that Manchester United longed for after losing Ferdinand and Vidic to old age. Mourinho’s job was made easier at the back as he lifted the FA Community Shield, FA League Cup and the UEFA Europa League in his first season at the club. Bailly, alongside Zlatan Ibrahimovic, was one of the outstanding players in their quest to success. What a perfect way to start a career in England with arguably the biggest club in the world. What followed was something that no one could have guessed.

Injuries

Eric Bailly, unfortunately, started picking up injuries in his second season at Manchester United. He suffered a knee injury in October 2016 which kept him out till December. He also had a contusion which took his twenty-one days of training before going on his longest spell out of the side for a hundred days due to an ankle injury. In total, he missed 34 matches since joining the Manchester club. That’s about a season spent on the treatment table. This slowed down his development into a world class defender like all the youngsters nurtured by the Portuguese mentor. Think about the likes of  Ricardo Carvalho, John Terry, Ramos, Varane, Walter Samuel, only to mention but just a few, he could have easily joined this company. With those 34 matches under his belt, the Ivorian centre back would have been on another level now.

Jose Mourinho, Manager of Manchester United in discussion with Eric Bailly of Manchester United as he replaces Paul Pogba of Manchester United during the Premier League match between Burnley FC and Manchester United at Turf Moor on September 2, 2018 in Burnley, United Kingdom.

(Sept. 1, 2018 - Source: Shaun Botterill/Getty Images Europe)

Inconsistency

When Mourinho identified him as a potential Manchester United defender, he knew he had the task to iron out inconsistencies out of Bailly’s game. This still proves to be a difficult task even for the Special One because Bailly’s performances have been unpredictable. One match, he plays like a world class defender; commanding the defence, instigating attacks with his defense-splitting pass and scoring goals on set pieces. The other, he looks uninterested in the development of play which frustrates his manager. Bailly has been demoted to the bench in the two most recent English Premier League games for Manchester United. The reason behind this is not quite clear but many allude that it is down to inconsistent performances. Bailly should work hard to come back stronger and cement his position in the starting lineup.

A few spots and wrinkles

Besides, Bailly has been culpable of some costly mistakes for Manchester United. This should not be a surprise considering his risky style of play which sees him holding the ball too much in search of open spaces for his teammates. Bailly has the confidence of holding the ball under pressure and releasing it when necessary but this has backfired on a couple of occasions. He usually covers it up with his amazing ability of intercepting passes but these errors are not easily forgotten among the Manchester United faithful. Perhaps one other growth areas for the Ivorian international would be the ability to balance passion and logic. Because he loves the game and the team so much, at times Bailly makes rush tackles even when they are not needed leading to dangerous set pieces and penalties for the opposition.

The sun has not set yet

There have been transfer rumours in recent weeks about the 24-year-old moving to the Emirates in Arsenal or their cross town rivals in Tottenham meaning he is still a prized asset in the game. Whether or not Bailly eventually moves, he still has enough time to work on his not-so strengths and become a world-class centre back. Perhaps having a more senior partner to mentor Bailly in a defensive pairing could help him a great deal. Look at Liverpool’s Joe Gomez for instance, the 21-year-old is looking like a Kalidou Koulibaly only because the more experienced Virgil Van Dyk is there to compliment him. Confidence inevitably grows as well which is something Eric Bailly could really use at this point.

Coin Toss: Will Manchester United sack Mourinho to get Zidane?

So far this season, Manchester United have accumulated only 3 points in 3 matches which is one of their slowest starts to the season since 1992. The Red Devils are at rock bottom that they were at 26 years ago, at least according to their standards.

Manager Jose Mourinho consoles Andreas Pereira #15 of Manchester United after the team lost to Liverpool during the International Champions Cup 2018 at Michigan Stadium on July 28, 2018 in Ann Arbor, Michigan. Liverpool defeated Manchester United 4-1.

(July 27, 2018 - Source: Jason Miller/Getty Images North America)

This review has led to news that Jose Mourinho may not secure his position as the Red Devils coach for a very long time. Even before we are quick to discard Jose, let us take a brief look at what he had done as a manager. He has amassed a total of 25 cups since the inception of his career in 2003. These include 8 league titles, 13 domestic cups, 2 UEFA Champions League trophies and 2 Uefa Europa League titles. In spite of all these accolades on this manager, his journey with United has not been the smoothest. He has not won any leagues at the red-half of Manchester and he has been recently caught up in a supposed rift with the world cup winner, Paul Pogba. On that, Joleon Lescott a former English professional player was quoted saying, “Man Utd need Paul Pogba more than they need Jose Mourinho, it's sad to say.” He continued to say that the 55 year old has not evolved enough to retain his relevance with young players. All these have raised the stakes for Mourinho’s possible replacement at Man United. It has increased the rumour about former Real Madrid manager, Zinedine Zidane’s possibility to succeed the Portuguese. Let’s evaluate the feasibility of these claims.

Zidane has an amazing track record that can lure a team like Man United that desperately needs to take its place at the top. He has won the Champions’ League with Madrid for 3 times in a row. From April 2016 to April 2017, the club went for 40 games without any taste of a loss. This is definitely an incredible record for any coach. It can be argued that all these Real Madrid wins cannot be accredited to Zidane because any coach can pull that when they have great players like Ronaldo in their team. However, we cannot forget that no one man can win a game on his own. It calls for a great coach to ensure that even a Ronaldo is performing at his best and in perfect sync with other players. Let us also not forget the amount of motivation that a coach needs to give for a team to win. If Zidane was able to pull that off, then definitely, he is an amazing coach that Man U is most likely going to fish.

“Zidane may not be the only coach who is most likely to be seen at the Red Devils, should they choose to part ways with the Special One, but he is currently the one at the top of the list. He seems to be the most needed refresher for the team.”

— Simiso Shabangu, FirstTouch Africa

Manchester City fans hold up signs supporting their manager prior to the Premier League match between Manchester City and Manchester United at Etihad Stadium on April 7, 2018 in Manchester, England.

(April 6, 2018 - Source: Michael Regan/Getty Images Europe)

Secondly, he is younger than Mourinho. He might only be 9 years younger that Mourinho but that’s about 3200 days and that difference could be the differentiator when it comes to how best a coach is able to communicate with his players. As Joleon Lescott alluded to the fact that it is important for a coach to evolve to be more suited for younger players, it is evident that a younger coach might not even need to evolve as he is more likely to be at the same level as his players.

To top it all, Zidane admitted that he wants to go back to coaching. He has declared his undying love for football and said it’s the only thing that he has done all his life and does not want to let let go off. Knowing that the person you want also wants to be in the game could be a huge motivation for United. Half of the conviction has already been done by Zidane himself.

Zidane may not be the only coach who is most likely to be seen at the Red Devils, should they choose to part ways with the Special One, but he is currently the one at the top of the list. He seems to be the most needed refresher for the team.

FT English Premier League Preview: Can Pogba Help Lead Man United To The Title?

Paul Pogba of Manchester United celebrates scoring the first goal during the Quarter Final Second Leg match between Manchester United and Manchester City at Old trafford on April 10, 2018 in Manchester, England. “Laurence Griffiths/Getty Images Europe”

Surely this has to be the Frenchman’s season, or so we think. His heroic exploits in the World Cup where he helped the French national team claim football’s greatest prize, have not gone unnoticed. Paul Pogba’s time to shine is now. The Manchester United talisman has received his fair share of criticism both at the club and national level for all the wrong reasons. Some cite his failure to offer more defensive work in his game, some criticize him for trying to do too much (or little) with the ball, and lest we forget, he’s also received stick for his numerous hairstyles which have been said to somewhat contribute to his disappointing displays at times. Nonetheless, the real question to be addressed right now is can he replicate his France form to the Red Devils’ midfield, going into the new season? Let’s wait and see.

Paul Pogba’s time at Manchester United has been rather bittersweet. Carrying a record-breaking $90 million price tag on his shoulders, the stakes were bound to be high for the Frenchman and they surely have been. In his first season, Pogba had quite an average season by his standards, chipping in with 5 goals and 4 assists in the league. Fast forward to the 2017/18 season, the stats didn’t change much, though we did see some improvements. Pogba managed to score 6 goals and provided 6 assists in what was rather a mixed season for him as his problems and consistency with fully expressing himself on the field continued.

Pogba’s season was filled with loads of activity, good and interesting. For instance, his perceived “fallout” with Jose Mourinho in the middle of the season affected the player’s morale as criticism of his play flew in left, right and center. The bone of contention about Pogba’s play has been more about his failure to assist his teammates defensively, exposing the already suspect Man United defense with the inconsistent midfield cover. This was largely attributed to the way Mourinho was deploying the charismatic Frenchman, playing him in a two-man defensive midfield alongside Nemanja Matic. This made Pogba get caught out of possession countless times, something that infuriated Mourinho who is a master of keeping things tight with his teams. As Pogba”s struggles continued to haunt him, Mourinho set tongues wagging when he started benching the Frenchman in a couple of United’s games, opting for the young Scott Mctominay instead. Many assumed Mourinho was trying to teach Pogba “a lesson” for his disappointing and inconsistent displays, but the Portuguese coach was quick to squash those allegations, citing that Pogba had not been playing at the level he wanted him to play at.

Most Manchester United fans were hoping that Matic’s signing would “unlock” Paul Pogba’s offensive prowess and enable him to provide those key passes and open up defenses with his defense-splitting passes. However, that wasn’t necessarily the case. The glimpses of what he can do were existent nonetheless. A good example that comes to mind was during the Manchester derby where Pogba played a pivotal role in helping United overcome runaway title winners City in a 3-2 victory. In that game, Pogba looked like his former Juventus self, winning balls and initiating attacks for the Red Devils, doing pretty much what we expect of him in every game.

In the lead up to the World Cup, there were worries that Pogba’s place in the France team was not guaranteed due to his poor form at United with some of the French fans even turning against the player. However, coach Didier Deschamps showed Pogba support and assured him of his key role in the French midfield. And indeed he seemed to be proven right as Pogba’s World Cup displays started to accrue more consistency and effectiveness. He was a threat going forward, always looking for the likes of Mbappe and Griezzman with his inch-perfect passes to unlock defenses. Defensively he also did due diligence as he was constantly falling back to assist Kante and company. Moreover, he also scored some crucial goals for France, including one in the final. Overall, Pogba’s World Cup play was a refreshing reminder of the talent he possesses and how impactful of a player he can be when motivated. It was like he had something to prove to the world and especially his critics, those of whom have been on his case for some time now. He definitely proved us wrong (his celebrations at the end of the final said it all). Every Manchester United fan was most definitely pleased with Pogba’s World Cup showing and are surely hoping that he can bring that form to the United team when the season commences.

With the World Cup being signed, sealed and delivered (to France), the focus has now shifted to club level for all players, Pogba included. As mentioned before, the expectations remain high for him and rightly so. I personally believe Pogba has all the attributes to become the best midfielder in the world and emulate the midfield greats such as Luka Modric and Andres Iniesta. Some blame his poor form at club level on Jose Mourinho’s defensive tactics which do not allow Pogba to have the freedom he needs in order to thrive. The validity of that assertion is rather open for various interpretations. But what I know for a fact is that Manchester United can get the best out of Pogba with him playing further up the pitch where he doesn’t have to worry too much about defensive duties. Perhaps the arrival of Brazilian midfielder Fred is the right tonic for Pogba’s chance to shine. It is expected that United will mostly play a three-man midfield with Fred and Matic taking care of the defensive duties and Pogba being the man more responsible for the creativity going forward from midfield. This is what most United fans want, for Pogba’s sake but it all boils down to Mourinho’s preference and we all know he can be very unpredictable with his lineups. Nonetheless, the presence of Fred should surely be the key to unleashing Pogba.

Above all, Pogba’s potential cannot be overlooked. We know he’s one of the best passers of the ball and on his day can make the tightest of defenses look ordinary with his mouth watering passes. His switch of play, footwork, and flair make him lethal and a threat against anyone. As such, coming off a successful World Cup, things look promising for Pogba and many believe the real Pogba will be unleashed this season. Great times lie ahead in the Premier League and many will be keeping tabs on Pogba’s performances. Hopefully, he will shame his critics and earn the respect he deserves with some outstanding performances throughout the season. More importantly, I believe Pogba is the one man who can help the Red Devils wrestle the title away from their cross-town rivals Manchester City and finally satiate the hopes of United fans longing for Premiership glory, a triumph of which they last enjoyed during Sir Alex Ferguson’s era.

FT English Premier League Preview: How will Aubameyang fair during a full EPL season?

Some call him Arsene Wenger’s gift to Unai Emery. Pierre Aubameyang was the last (mid-season) signing made by the Frenchman before he called time on his long career at Arsenal. There is a lot of hype around the forward and what he is capable of doing. I guess this comes naturally after he claimed Arsenal legend, Thierry Henry’s famous number 14 shirt. The question we try to answer here is how will he fair in a full English Premier League season as compared to other forwards.  

The Gabonese international is a well-known predator in front of goal. He scored a total of 23 goals in 29 matches across all competitions in the 2017/18 season. This obviously includes his contribution in Germany before the turn of this year and his record-breaking start in the EPL for Arsenal. He was brought in with a huge pedigree because he managed to outscore some of the best strikers in the world like Robert Lewandowski in the Bundesliga. Now, he has moved to England for a new challenge.

Pierre-Emerick Aubameyang #14 of Arsenal and Juanfran #20 of Atletico Madrid completes for the ball during the International Champions Cup 2018 match between Club Atletico de Madrid and Arsenal at the National Stadium on July 26, 2018 in Singapore."Thananuwat Srirasant/Getty Images AsiaPac"

The top goal scorer in the previous season was a fellow African, Mohamed Salah, of Egypt who scored 31 goals in 38 matches. Although he scored more than Pierre, the Arsenal man has a better shooting accuracy with 61% and also a better goals-per-match ratio with 0.77. Salah stands at 44% and 0.69 respectively. This on its own, proves that the Gabonese forward is a more efficient goalscorer than the person who lifted the Golden Boot accolade at the end of last season.

It is undoubtedly going to be interesting how Aubameyang will fair in a full season against other top goalscorers in the league including Sergio Aguero, Harry Kane, the above mentioned Mohamed Salah and Romelu Lukaku. The new Arsenal coach, Unai Emery, has been preaching about hard-work and is trying to find a new way for the team to play after being used to the tactics of Wenger for 22 years. The recent pre-season friendlies have shown that the team is becoming quicker in transition, which makes them deadlier on the counter. These tactics certainly suit a player of Aubameyang’s abilities whose pace is unquestionable. He managed to score a hattrick against Boreham Wood in a thumping 8-0 victory for the Arsenal. He managed to achieve all of this without the creative genius of Ozil and Mkhitaryan on the pitch. Just imagine how much more he can accomplish with those deadly passers of the ball on the pitch.

I think that Pierre will be a contender for the Golden Boot award in the English Premier League this season. He has already proved that he can do it in England, and can do it better than Salah so there should not be any reason to doubt his abilities in front of goal. However, there are some worries about his contribution in recent weeks after seeing that the new Arsenal coach is deploying the striker on one of the flanks. Against, Boreham Wood, he played on the left and against Atletico Madrid in the International Champions Cup, he was drifting to the right. This might limit his chances in front of goal and might affect his final standing as far as the top scorers' list is concerned. Who else will be the part of the attacking squad this season?

Romelu Lukaku is also in his second season with Manchester United and has adapted well to Jose Mourinho’s style of play. He scored 16 goals and provided 7 assists for the runners-up in the league. His position in the team is almost guaranteed as the club does not have another out-and-out striker to compete with him for his place in the squad. If he remains fit this season, he will certainly challenge Aubameyang to the top spot on the scoring charts.

Harry Kane is a proven goalscorer in the English Premier League. He has scored more goals in every season since the 2013/14 season. He was the top goal scorer for two years running before Salah came back to England. His Tottenham side is suited for a striker of his abilities and he will be sure to bang in goals. The Englishman seems to be more motivated by goals than trophies which makes him a threat to Aubameyang. He will give it his all to be the highest goalscorer in the league after managing to achieve this feat in the previous World Cup hosted by Russia.

Last but certainly not least. Sergio Kun Aguero. He plays for the defending champions, Manchester City, who won the league with 100 points last season. He scored a total of 21 goals in the league despite being dropped to the bench for Gabriel Jesus on a couple of occasions. Some pundits argued that he was the best finisher in the league, and rightly so, but that was before Salah and Aubameyang came onto the scene. Will he have enough to lift his first golden boot award since 2015?

Top Goal Scorer Predictions:

1. Aubameyang

2. Salah

3. Kane

4. Aguero

5. Lukaku

FT Top 10 World Cup Snub: Honorary Mention - Leroy Sane

The FIFA World Cup is the biggest individual sports tournament in the whole world. Russia successfully submitted a bid and are going to be hosting this year’s World Cup. Many players have given their all during the 2017/18 season in a bid to get a sit on the plane to Russia to represent their national teams. Since the decisions lie on the managers and their team, it was bound that many players would be shockingly dropped in teams especially with a lot of competition for places. Here, we look at the 10 players who failed to make the cut on the final squad list.

Leroy Sane - Germany

Most arguably the biggest omission of them all. Leroy Sane, one of the best players in Manchester City’s title-winning squad, has been left out of the German team to compete at the 2018 FIFA World Cup Russia. No one could have predicted that he would not make it having scored 14 goals and contributing 17 assists in the most competitive league in the world, the English Premier League. He also won PFA Young Player of the Year. Surely, Joachim Low has made a big decision that could backfire against him. He prefers Brandt and Draxler who have a combined 16 goals and 9 assists in the 2017/18 season. Clearly, these two are not on the 22-year old’s level which leaves us wondering. Why is it that he has been dropped out of that German squad? We need answers!

FT Top 10 World Cup Snub: #2 - Alexander Lacazette

The FIFA World Cup is the biggest individual sports tournament in the whole world. Russia successfully submitted a bid and are going to be hosting this year’s World Cup. Many players have given their all during the 2017/18 season in a bid to get a sit on the plane to Russia to represent their national teams. Since the decisions lie on the managers and their team, it was bound that many players would be shockingly dropped in teams especially with a lot of competition for places. Here, we look at the 10 players who failed to make the cut on the final squad list.

Alexander Lacazette - France

Alexander Lacazette has reasons to be extremely disappointed as he will not be flying to Russia with the French National Team to play in the World Cup this summer. After making a triumphant return with Arsenal following a mid-season knee injury, his goals helped guide Arsenal to the UEFA Europa League Final. French manager, Didier Deschamps, pointed to Lacazette perhaps not impressing him over the last two years as opposed to his recent form. During the last international friendlies, Lacazette and Anthony Martial were both decisive players and Lacazette scored against Germany. Nevertheless, a massive snub indeed, and some of the French media have focused on the fact that Deschamps has chosen more versatile attackers that are capable of playing in multiple positions and tactically assuming multiple roles. Olivier Giroud, Kylian Mbappe, and Antoine Griezmann are most likely the starting attacking players and with players like Nabil Fekir and Ousmane Dembele also in the 23-man group, France certainly may not regret Lacazette’s absence.

FT 2017/18 African Transcendent XI: LW - Percy Tau [Mamelodi Sundowns]

Many African players have light up the European leagues ever since the days of George Weah. These include Didier Drogba, Samuel Eto’o, Yaya Toure, Okocha, etc. who have performed at an extraordinary level in the past decades. Mo Salah of Liverpool and Egypt has been the fan favorite this year for his record-breaking goals and guiding his club to the UEFA Champions League final. But this is not all the continent has to offer. There are other young players who are showing early promises of reaching these levels or even better them. Therefore, FirstTouch reflects on the next transcendent U23 players in each position.

LW - Percy Tau

The only player to make it on our list of the next transcendent players while playing in the continent of Africa is Percy Tau. The 23-year old has been the star of the show in the South African Premier Soccer League in recent years. The South African player has been likened to Premier League stars such as Sadio Mane with former football legends like El Hadji Diouf claiming that he is better than the Senegalese forward who plays for Liverpool. If you want to know more about this player, you can read an article we shared about his heroic performances for Mamelodi Sundowns who recently played against Barcelona on Wednesday, 15 May 2018.

FT 2017/18 African Transcendent XI: CF - Emmanuel Boateng [Levante]

Many African players have light up the European leagues ever since the days of George Weah. These include Didier Drogba, Samuel Eto’o, Yaya Toure, Okocha, etc. who have performed at an extraordinary level in the past decades. Mo Salah of Liverpool and Egypt has been the fan favorite this year for his record-breaking goals and guiding his club to the UEFA Champions League final. But this is not all the continent has to offer. There are other young players who are showing early promises of reaching these levels or even better them. Therefore, FirstTouch reflects on the next transcendent U23 players in each position.

CF - Emmanuel Boateng

21-year old Ghanaian striker made the headlines a few weeks ago after inspiring Levante into defeating Barcelona to end their undefeated run. The player scored a hat-trick in the match and many fans have been curious to know what he is about. The young African player joined Levante in the summer of 2017 from Portuguese side Moreirense and has a mixed start to life in Spain. He only started 11 matches for Levante and has scored 7 goals. Three of them coming on that historic night against Barcelona. He made a claim to the rest of the world that he is capable of performing against the very best just like Samuel Eto’o did after he was released by Real Madrid. He went on to make the move to Barcelona and became a legend for the club. Are we witnessing another story of an African player who proves his worth at a small Spanish side before moving to the biggest clubs in Europe? What we know for sure he has started to attract the attention that had been reserved for Kelechi Iheanacho who has stagnated ever since 2016.

FT Top World Cup Snubs: #1 - Mauro Icardi

The FIFA World Cup is the biggest individual sports tournament in the whole world. Russia successfully submitted a bid and are going to be hosting this year’s World Cup. Many players have given their all during the 2017/18 season in a bid to get a sit on the plane to Russia to represent their national teams. Since the decisions lie on the managers and their team, it was bound that many players would be shockingly dropped in teams especially with a lot of competition for places. Here, we look at the 10 players who failed to make the cut on the final squad list.

Mauro Icardi - Argentina

Mauro Icardi has been exempted from the FIFA World Cup 2018 Squad for Argentina. Many analysts have come out to say that the Inter Milan striker is so unfortunate to be playing in the age of great attacking options for the country with players like Sergio Aguero, Gonzalo Higuain, Paulo Dybala and Lionel Messi. Nonetheless, the player has done enough to deserve a place in the squad. The role of the striker is to score goals and Icardi has just done that for his club this season scoring 30 goals in 38 matches. This rate is better than Higuain and Dybala’s returns this season who played in the same competitions with the player but only managed 27 and 26 each respectively. There are not many players as gifted as the young 25-year old at finishing but Jorge Sampaoli could not trust that he would bring them success in the tournament which raises questions about how these decisions are made. The player evidently had a better season than many but is omitted from the squad which proves that he falling short because he represents a smaller club than his counterparts.