Who were MLS’ Most Valuable Teams in 2019 and Why?

American football is the definition of sports in the USA, baseball is the national pastime and basketball lands itself a place as the nation’s third most popular professional sport. Now, this absolutely leaves our dear old soccer in a difficult position when it comes to finding its place in the American psyche. However, soccer is not the world’s number one for nothing, the legendary sport is slowly creeping into the hearts of the American audience and it just might have finally found its place in the world’s largest economy.

President and CEO of AEG Dan Beckerman looks on as team President of the Los Angeles Galaxy Chris Klein hands Zlatan Ibrahimovic #9 his jersey during a press conference at StubHub Center on March 30, 2018 in Carson, California.

(March 29, 2018 - Source: Jayne Kamin-Oncea/Getty Images North America)

History of soccer in America

The world’s game graced American soils from as early as the late 1800s. However, the first professional league of note was formed in 1921 and was referred to as the American Soccer League (ASL). The league thrived for about a decade, attracting European talent and scooping third place at the 1930 World Cup. However, as of 1931, in-house fights between the league and its member teams led to the ASL’s collapse and soccer in America fell off the map for 4 decades.

The USA did manage to gain a memorable victory over England at the 1950 World Cup in Brazil. However, soccer was still less prominent compared to the days of the ASL until the 1960s when the National Professional Soccer League (NPSL) was formed (1967 to be exact). Sadly, the NPSL only managed to last one season.

When NPSL went up in flames, its ashes gave birth to North American Soccer League (NASL). The NASL managed to change the way people viewed soccer in the USA especially when the great Pele` joined New York Cosmos after his retirement. When the Cosmos signed Pele` who is arguably the greatest player in the history of the game, soccer was catapulted into the mainstream in the USA. Every fan wanted to touch Pele` and shake his hand and Cosmos drew large crowds to stadiums to watch their games. However, Pele` retired from the NASL in 1977 and took the league down with him, fans started to lose interest in the league and by 1984 the NASL had hit the ground.

It took 10 years to get soccer back to the scene in the USA. FIFA decided to host the 1994 World Cup in the USA and interest in the sport was awaken but most Americans were still a bit skeptical. However, efforts to convince Americans too fully like soccer continued to be made and this led to the formation of the famous Major League Soccer, simply known as MLS. Unlike the previous leagues, MLS has endured and managed to change the way soccer is viewed in the USA. MLS has led to a couple of national successes.

In 1999, the USA managed to win the Women’s World Cup and in 2002 the men’s team progressed to the quarter-finals in Brazil. Apart from those two, in 2010 the USA team made it through to the knockout stages when Landon Donovan scored a goal in the group match against Algeria. Finally, with MLS in the picture, the FIFA World Cup began to make sense to Americans. MLS has continued to make soccer a big part of the social and economic circles of America as a whole and the various teams that are part of the league have contributed to its success.

MLS’s most valuable teams 2019

Ranking MLS’s most valuable teams for 2019 can be summarized into a list of the top 9 according to revenue generated and value in dollars as below:

RANK TEAM VALUE($M) REVENUE($M)

1 Atlanta United 500 78

2 LA Galaxy 480 64

3 LA FC 475 75

4 Seattle Sounders 405 47

5 Toronto FC 395 43

6 Portland Timbers 390 47

7 New York City FC 385 45

8 Chicago Fire 335 23

9 DC United 330 41

Carlos Vela #10 of the Los Angeles Football Club dribbles down the field during action against the Portland Timbers at Banc of California Stadium on July 15, 2018 in Los Angeles, California.

(July 14, 2018 - Source: Katharine Lotze/Getty Images North America)

Atlanta United

Atlanta United found itself in pole position for the second time in a row. The team was worth $500 million at the end of 2019. They also generated $78 million worth of revenue. Apart from financial value, Atlanta United has notable on-field success which include winning the 2018 MLS Cup and making the playoffs in each of its three MLS seasons. This on-field success has increased the team’s fan base and their average home-game attendance of 52,000 fans per game ranks among the top soccer teams in the world. Atlanta United is also a leader in attracting cash flow from Europe’s top leagues, the most notable example being the sale of star midfielder Miguel Almiron to Premier League’s Newcastle United for $27 million, a transfer fee that no other team has ever received before.

LA Galaxy

The team fell second to Atlanta with a value of $480 million. Galaxy has been MLS’s model of success since the league’s genesis in 1994, generating $5.5 million from local media rights. It’s the famous MLS team that never ranks outside the top 6 in average home game attendance. Among all the MLS teams, Galaxy has been the most preferred landing for international stars from the likes of David Beckham to Zlatan Ibrahimović.

LAFC

Galaxy’s rivals have completed only 2 seasons but already finds itself in Forbes’ top 3 and is valued at $475 million. LAFC is reportedly worth annual payments of $6.7 million of naming rights and $6 million of jersey sponsorship. The team has sold out every one of its home games despite having the highest ticket prices in MLS history and ranks eighth in home-game attendance. Both LAFC and Galaxy drew an audience of nearly 900,000 viewers when they faced off in the 2019 semi-final playoffs.

“A good example of that investment is the purchase of Chicago Fire by billionaire Joe Mansueto. In September, the Morningstar Founder Joe Mansueto acquired 100 % ownership of Chicago Fire at $400 million valuation, a huge amount that is worth a value of more than 4 NHL  teams.”

— Lovejoy Tabeth Munamati, FirstTouch Africa

Stefan Frei #24 of Seattle Sounders FC 2 grabs the ball in front of Josef Martinez #7 of Atlanta United and Jordy Delem #21 of Seattle Sounders FC 2 during the game at Mercedes-Benz Stadium on July 15, 2018 in Atlanta, Georgia.

(July 14, 2018 - Source: Michael Chang/Getty Images North America)

Seattle Sounders

The league’s fourth most valuable team and the current MLS Cup champions are worth $405 million and comes second after Atlanta United in average home game attendance.

Chicago Fire

Forbes values the team at $335 million ranking it at number 8 in the list of MLS’s most valuable teams. The team has struggled to find its footing in terms of relevance and financial status for a long time, constantly being ranked in the bottom 5 in home game attendance since 2013. However, investors are looking for a possible bright future for MLS teams and USA soccer as a whole by investing large sums of money. A good example of that investment is the purchase of Chicago Fire by billionaire Joe Mansueto. In September, the Morningstar Founder Joe Mansueto acquired 100 % ownership of Chicago Fire at $400 million valuation, a huge amount that is worth a value of more than 4 NHL  teams.

The average MLS team is now worth $313 million, which is up to 30% from last year’s value. The year over year growth in MLS teams far outpaces the rising team values in NBA (13 %), the NFL (11%), MLB (8%) and the NHL (6%). MLS’ average attendance of 21,358 from 2013-2018 has been ranked number 8 in the world. In addition, Atlanta United, the MLS team which only joined MLS in 2017 has the tenth best average attendance of 51,547.

How soccer growth in the USA is impacting business decisions

Professional soccer at all levels is thriving in the USA with increased average attendance and media coverage and this is, in turn, attracting many markets to support MLS. Many businessmen are turning to MLS as a lucrative goldmine and are pouring in investments into the league. Most MLS teams are running at a loss but investors continue to pour in because they believe the future of USA soccer is getting brighter by the day.

“Expansion during the last 15 years has been enormously successful and the key driver behind the league’s continued rise, and we are pleased that some of the top business and community leaders representing great markets in North America are aggressively pursuing MLS expansion clubs,” said MLS commissioner Don Garber.

The question on people’s minds could be “is soccer powerful enough to create employment opportunities and restore the economy in the presence of NBA, NFL, and MLB? “

(L to R) DC United Managing Partner and CEO Jason Levien, Wayne Rooney #9 of DC United, and DC United General Manager Dave Kasper pose with a jersey during his introduction press conference at The Newseum on July 2, 2018 in Washington, DC.

(July 1, 2018 - Source: Patrick McDermott/Getty Images North America)

The answer to the above question is that it is indeed possible for soccer to be part of the driving force for a successful economy in the USA if serious reforms and investments are pushed towards the sport. This will guarantee the future growth of soccer in the USA to come close to the European level.

Huge investments are already being pulled into the Major League soccer for expansion teams. Joe Mansueeto’s purchase of Chicago Fire is a good example of a major investment by notable businessmen and billionaires. Regardless of the MLS team ranking eighth in the list of MLS’s most valuable teams, Mansueto purchased the team at a $400 million valuation. In July 2019, NBA star James Harden invested $15 million for a small stake in the Houston Dynamo. In August, Microsoft executive Terry Myerson led an ownership group that includes celebrities Ciara, Macklemore and Russell Wilson in buying a stake in Seattle Sounders. Another notable purchase was that of 9% of Orlando Sports Holding by Hedge fund manager Albert Friedberg.

In conclusion MLS and soccer in the USA, in general, is finally finding its place in the social and economic circles of Americans punctuated by increasing numbers of fans and investor. Soccer might just be the new goldmine for businessmen in the USA.

MLS Focus: Is Atlanta United’s Josef Martinez the new Samuel Eto’o?

“Josef is leading the charts with 30 goals in 32 matches as mentioned earlier. He has a world class striker in Zlatan Ibrahimovic who is pilling pressure on the young striker to keep scoring if he plans on going home with that accolade. Zlatan is at 21 goals in 25 appearances. ”

— Tinotenda Magiya, FirstTouch Africa

We never seize to commend the good in someone and Josef Martinez’s goalscoring record this season in Major League Soccer is a thing of beauty. The Atlanta United forward currently sits on top of the scoring charts with 30 goals in 32 matches. Not many players in any soccer league across the globe can maintain such red hot form in as many matches. Nonetheless, one can draw some similarities between Josef Martinez’s tale and that of a Barcelona legend by the name, Samuel Eto’o. Here's why.

Tough time at a big club

Josef Martinez #7 of Atlanta United FC controls the ball against Vladim Demidov #6 of Minnesota United FC during the second half of the match on March 12, 2017 at TCF Bank Stadium in Minneapolis, Minnesota. Atlanta defeated Minnesota 6-1.

(March 11, 2017 - Source: Hannah Foslien/Getty Images North America)

Josef Martinez did not have the best of times at Torino , where he scored 13 goals in a total of 76 appearances spread across 3 years. He was simply not prolific enough which meant that the club could not trust him to lead the line at the Italian Serie A club. Samuel Eto’o is no different to the scenario. The retired Cameroonian forward was once in the Real Madrid books, believe it or not. He failed to make an impact in the Spanish capital and was eventually offloaded to Villarreal in 2000. All these circumstances did not deter the two players mentioned above from their thirst for success as they found their way to the top. Josef Martinez found his mojo at Atlanta United in the Major League Soccer and Eto’o made it at Barcelona.

A fight for the Golden Boot

Challenging for the golden boot is a dream for the traditional striker. Josef is leading the charts with 30 goals in 32 matches as mentioned earlier. He has a world class striker in Zlatan Ibrahimovic who is pilling pressure on the young striker to keep scoring if he plans on going home with that accolade. Zlatan is at 21 goals in 25 appearances. This healthy competition is similar to that which kept Samuel Eto’o at the top of his game in Spain. The thought of a fit Raul at the Santiago Bernabeu pushed the African striker to keep scoring. In 2006, Eto’o pipped Raul to the Pichichi Award, an accolade reserved for the highest goalscorer in the Spanish La Liga. He managed a total of 26 goals in a full season. What's left is for Josef Martinez to secure the award and be like Eto’o.

Style of play

Jose Salomon Rondon #9 of Venezuela is congratulated by Josef Martinez #17 after scoring a goal during a game against Guatamala at Lockhart Stadium on June 1, 2016 in Boca Raton, Florida.

(May 31, 2016 - Source: Mike Ehrmann/Getty Images North America)

Besides, Josef Martinez’s role in the Atlanta United team drives home the comparison between him and perhaps one of the most decorated African footballers of all time. Both players prefer position number 9 on the pitch where they score goals for fun. Much like Eto’o, the Venezuelan international is a fox in the box capable of scoring with both his head and his feet. His predatory instincts can be related to those of the Eto’o who was a focal point in the Barcelona attack that famously dismantled Real Madrid, 5-0 win at the Santiago Bernabeu. How close? Not so much though as Eto’o delivered at the highest stage with his club.

Managers today encourage players to have a football brain and play with confidence no matter what. By so doing, they try to make sure that their philosophies flow throughout the team and that the forwards become team players. Josef Martinez has already provided 4 assists in total on top of his requirements of being on the finishing end of things. The 25 year-old is seen making key passes here and there with a pass completion rate of 80.8%. Well, Samuel Eto’o was that and more. He was a complete footballer who complimented the mesmerizing talent in Ronaldinho. Eto’o was unselfish at times which made his team’s attack unpredictable. I think Martinez is gradually getting there.

Afterthought

What you are seeing in Martinez, we have seen before in an African legend. Samuel Eto’o commanded respect in a rich Barcelona team full of international stars. He was reliable whenever called upon and Josef Martinez looks to be following in the footsteps of the retired Cameroon international. If he maintains this form over a number of years, could he challenge for a place in the National Soccer Hall of Fame?

FT Hidden Gems Series: Despite AC Milan's troubles, will Franck Kessie succeed in Italy?

Ivorian talent Franck Kessie moved to AC Milan in the summer of 2017 with a lot of hype around him in the Italian league. The midfield enforcer looked to emulate the influence created by legends who played in his role at the club which include Seedorf, Pirlo, Gattuso, among others. In this piece, we look at where Kessie came from, what he brings to AC Milan and how the club has let him down in terms of his career progression.

Franck Kessie of the Ivory Coast in action during the International Friendly match between the Netherlands and Ivory Coast held at De Kuip or Stadion Feijenoord on June 4, 2017 in Rotterdam, Netherlands.

(June 3, 2017 - Source: Dean Mouhtaropoulos/Getty Images Europe)

Brief Background

Franck Kessie initially joined AC Milan from Atalanta on a two-year loan deal. This was in the summer of 2017 when the club went all in with their transfers that summer in a bid to fight for UEFA Champions League qualification. Kessie came in as a raw talent but with a lot of promise to become a regular first team player in one of the biggest teams. He had scored goals from midfield like Yaya Toure did during his stint at Manchester City. The 21-year-old was also trusted with some penalty kick duties in a star studded team with players like Suso, Andre Silva, Bonucci, Rodriguez and Calhanoglu at AC Milan. He helped his team during the season especially in the UEFA Europa League before they got knocked out of the tournament by Arsenal. Nonetheless, Gattuso reserved some praise for his young successor who fought hard in the middle of the park against players of the calibre of Mesut Ozil. In the end, AC Milan, failed to lift a trophy in the 2017/18 season on top of their failure to qualify for the 2018/19 UEFA Champions League tournament. They finished 6th in the Serie A which left many disappointed.

Kessie’s Abilities

If you did not know what he brings to the table already, it is great to know that he is comfortable with protecting the defence. Kessie is a no-nonsense type of midfielder who draws comparison only to a few players in his position today. The closest one, I could think of is World Cup Winner, N’golo Kante who annoys his opponents by tracking them down and shrugging them off the ball. It is no surprise that WhoScored identified one of his weaknesses as being the protagonist that commits too many fouls. Professional fouls if you ask me because he gets away with them and saves the team from counter attacks. He also averages 3.3 interceptions and 3.2 tackles per game. This type of player is rare to find in the current market. Teams like Liverpool and Manchester City lack that type of a traditional defensive midfielder that Kessie is and it’s only a matter of time before they come calling for the young African’s service.

Franck Kessie (R) of AC Milan competes for the ball with goalkeeper Keylor Navas (2ndL) and his teammate Marcelo (L) during the Santiago Bernabeu Trophy between Real Madrid CF and AC Milan at Estadio Santiago Bernabeu on August 11, 2018 in Madrid, Spain.

(Aug. 10, 2018 - Source: Gonzalo Arroyo Moreno/Getty Images Europe)

Besides, limiting a player of Kessie’s calibre to focus solely on defensive duties would be a waste of his talent, and AC Milan have since noticed that. He offers so much more on the field of play with his fantastic ball control, dribbling ability and power to bomb up and down the pitch. Kessie can easily suit as the modern ‘box-to-box’ player who supports the team when in attack and also being the first to fly into a tackle when out of possession. His distance covered per 90 minutes averages at around 12.1km which is the third highest behind Vecino and Marco Benassi in Italian soccer. Kessie has the legs to roam the pitch and influence matches for AC Milan. He just needs quality players around him to keep developing his game.

Also, he comes to the rescue with his odd goals here and there. Franck Kessie has already scored 6 goals for AC Milan and has the potential to add more if he gets through on goal. Barcelona fans might not like hearing that Kessie has that striker’s instinct that their former player, Paulinho, has – probably because they are probably bitter that the Brazilian left them for China after the 2018 FIFA World Cup Russia. The youngster is not scared to make forward runs and create options for his teammates in the penalty box which is an asset for his team who need the goals if they are to compete with the best teams in Italy.

Finally, his all-round play and defensive contribution gives license to other players like Higuaín and Suso to play freely and express themselves in the last third of the pitch. Kessie’s work rate basically relieves them of defensive duties which is every playmaker’s dream. This brings out the best in those players and it would not be a surprise to see Higuain topping the scoring charts once more this season in the Italian Serie A despite the arrival of the Portuguese goal machine, Cristiano Ronaldo.

How AC Milan failed Kessie

Franck Kessie #79 of A.C. Milan battles for the ball with Luke Shaw #23 of Manchester United in the second half during the International Champions Cup 2018 at StubHub Center on July 25, 2018 in Carson, California.

(July 24, 2018 - Source: John McCoy/Getty Images North America)

The club’s failure to qualify for the UEFA Champions League denied the young talent an opportunity of a lifetime to showcase his skillset against the very best teams in Europe. Kylian Mbappe, for example, played at this grandest stage at just 19 and went on to have an amazing World Cup in Russia thanks to the level of competition in the tournament which raised his game. Kessie cannot continue to work his socks off for a club that lacks the ambition to compete against the best in the world.

Apart from that, they sold Bonucci back to Juventus in the following season. This move shocked many fans who know what the Italian brings to the team. He is a defensive rock at the back and losing him could worsen their defensive record this season. This means that Kessie will be asked to do a little bit more to protect the defenders now that a legend has left the club and AC Milan failed to find a proper replacement.

Final Question

Do you think Franck Kessie should remain in Milan when their rivals are moving forward and continuing to make the right investments which beef up their squads? He is only 21, maybe he can learn a lot more from this experience.

Give us your verdict. We want to hear what you think about this young man’s future.